A new generation of ecommerce analytics
Trusted by high growth companies
Omnichannel & ecomm teams
Understand your brand performance at a glance.
Our scorecards are personalized and tailored to your specific needs.
Omnichannel & ecomm teams
Improve your paid & organic search results.
We can help you find the best keywords to optimize for.
Omnichannel & ecomm teams
Understand the levers affecting category-wide performance.
Improve the relationship with your retailers by sharing trustworthy data.
Marketing & media teams
Track category-wide share of voice and activation efficiency.
See what your competitors are up to.
Marketing & media teams
Harness the power of cross-referencing KPIs for enhanced analyses.
Make sure you’re spending your budget in the best possible way.
Marketing & media teams
Optimize product titles, images and more to boost sales.
Make sure your content is tailored to your specific retailer’s website.
Sales teams & retailers
Leverage location-specific out of stock rates to deploy supply chain teams.
Only a full location-based view can allow that.
Sales teams & retailers
Detect emerging market trends and receive customized digital shelf alerts.
Get immediately notified where your needs are.
Sales teams & retailers
Surpass basic monitoring to achieve actionable insights.
Learn about our full view capability that tracks all epoints of sale and provides a competitive analysis.
Why do top industry brands trust Data Impact by NielsenIQ with their data?
Data Impact boosts client actionability and increases visibility with location-based abilities unique to the market and personalized, ongoing, one-to-one support for clients.
CPG retailers
Billion data points daily
Countries covered
Million products
How has AB InBev enhanced share of search with Data Impact by NielsenIQ?
Experience how our platform can elevate your digital shelf performance.
Speak with an ecommerce expert.
Latest insights
Mastering digital shelf optimization for CPG success
This brief guide delves into the essence of digital shelf optimization, offering CPGs nuanced insights and strategies to improve product sales on retailer sites.
Retailer-specific SEO recipe UK
Appearing among the top search results on a retailer’s website is crucial as it increases brand visibility and ensures that the brand stays at the top of the shopper’s mind.
This guide shows how the criteria for search results vary at different UK retailers for the cereal category.
Content Advisor
Our latest feature, Content Advisor, employs artificial intelligence (AI) to automatically provide you with optimized suggestions for product titles and descriptions. Powered by ChatGPT, this advanced AI model generates compliant titles and descriptions based on predefined recommendations.