Weekly Analysis : France online promotion analysis at Carrefour Drive

You’re looking at a series of quick in-house-made e-commerce analyses that we post weekly on our LinkedIn page.
The results come from our data that are collected at every e-point of sale and analyzed by our consultants. 
Every week, we pick a different retailer in a different country, focusing on a specific online category to offer you a detailed outlook on the FMCG omnichannel. 

This week, we looked into the beauty/hygiene category at Leclerc Drive in France. After analyzing 720 different online stores, we observed that the promotions in the beauty/hygiene category decreased notably for the main actors who lost 25% of their promotion pressure.
france analyse promotion carrefour data impact hygiene categorie

Interested in more informative sheets from the french market? Here is the link of the following one we did for France.

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