Weekly Analysis:
USA online assortment analysis at Walmart

You’re looking at a series of quick in-house-made e-commerce analyses that we post weekly on our LinkedIn page.
The results come from our data that are collected at every e-point of sale and analyzed by our consultants. 
Every week, we pick a different retailer in a different country, focusing on a specific online category to offer you a detailed outlook on the FMCG omnichannel.

This week, we continue our analysis of the online ice cream category at Walmart, US. We added one more sheet portraying the differences between Walmart’s stores. As you can see below, the manufacturers’ share of search can double from one online store to another in the ice cream category.
analysis share of assortment walmart data impact ice cream category

Interested in more informative sheets from the american market? Here is the link of the following one we did for Walmart in the US.

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