Weekly Analysis : France online promotion analysis at Intermarché Drive

You’re looking at a series of quick in-house-made e-commerce analyses that we post weekly on our LinkedIn page.
The results come from our data that are collected at every e-point of sale and analyzed by our consultants. 
Every week, we pick a different retailer in a different country, focusing on a specific online category to offer you a detailed outlook on the FMCG omnichannel.

This week, we zoomed in on the sun protection category at Intermarché Drive, FR.
Compared to last year, the online assortment in the sun protection category decreased for all actors impacting mostly smaller brands and its private label.

analysis share of assortment intermarché drive sun protection category

Interested in more informative sheets from the french market? You have already seen the most recent one we did, but here is the link of the last one we did for France about Monoprix Plus.

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