Weekly Analysis: UK online assortment analysis at Sainsbury's
You’re looking at a series of quick in-house-made e-commerce analyses that we post weekly on our LinkedIn page.
The results come from our data that are collected at every e-point of sale and analyzed by our consultants.
Every week, we pick a different retailer in a different country, focusing on a specific online category to offer you a detailed outlook on the FMCG omnichannel.
To continue our analysis of the online assortment in the UK, we analyzed 125 online stores of Sainsbury’s. This sheet portrays a general increase in the size of the online beer assortment, occurring in week 30. This increase of 32% will have an impact mainly on large manufacturers.