Weekly Analysis : UK online share of assortment & search at Sainsbury's

You’re looking at a series of quick in-house-made e-commerce analyses that we post weekly on our LinkedIn page.
The results come from our data that are collected at every e-point of sale and analyzed by our consultants. 
Every week, we pick a different retailer in a different country, focusing on a specific online category to offer you a detailed outlook on the FMCG omnichannel.

This week, we decided to focus on a search-based analysis using an example from the UK. The sheet below portrays important disparities between different online stores of Sainsbury’s in the ice cream category. It displays a clear correlation between the store’s share of assortment and share of search. Higher the manufacturer’s share of assortment, the higher the chance of its product being in the TOP 10.

analysis sheet of the share of assortment share of search at Sainsbury's uk showing the correlation between them

Have you found this analysis valuable? You can find a more recent one also based on Sainsbury’s UK, available here.

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