Weekly Analysis : UK online share of assortment & search at Sainsbury's
You’re looking at a series of quick in-house-made e-commerce analyses that we post weekly on our LinkedIn page.
The results come from our data that are collected at every e-point of sale and analyzed by our consultants.
Every week, we pick a different retailer in a different country, focusing on a specific online category to offer you a detailed outlook on the FMCG omnichannel.
This week, we decided to focus on a search-based analysis using an example from the UK. The sheet below portrays important disparities between different online stores of Sainsbury’s in the ice cream category. It displays a clear correlation between the store’s share of assortment and share of search. Higher the manufacturer’s share of assortment, the higher the chance of its product being in the TOP 10.