Weekly Analysis: France banner analysis at Auchan Drive, Carrefour Drive, Chronodrive, and Leclerc Drive
You’re looking at a series of quick in-house-made e-commerce analyses that we post weekly on our LinkedIn page.
The results come from our data that are collected at every e-point of sale and analyzed by our consultants.
Every week, we pick a different retailer in a different country, focusing on a specific online category to offer you a detailed outlook on the FMCG omnichannel.
For this week’s analysis, the e-retail media caught our attention with an explosion in the number of banners. This analysis shows a generalized peak in media activations at Auchan Drive, Carrefour Drive, Chronodrive, and Leclerc Drive in France with a strong increase in Week 36. In grocery, the category with the highest share of voice was “Biscuits, Chocolate, and Breakfast”.
#eretailmedia #grocery #banners