Weekly Analysis: France banner analysis at Auchan Drive, Carrefour Drive, Chronodrive, and Leclerc Drive

You’re looking at a series of quick in-house-made e-commerce analyses that we post weekly on our LinkedIn page.
The results come from our data that are collected at every e-point of sale and analyzed by our consultants. 
Every week, we pick a different retailer in a different country, focusing on a specific online category to offer you a detailed outlook on the FMCG omnichannel.

For this week’s analysis, the e-retail media caught our attention with an explosion in the number of banners. This analysis shows a generalized peak in media activations at Auchan Drive, Carrefour Drive, Chronodrive, and Leclerc Drive in France with a strong increase in Week 36. In grocery, the category with the highest share of voice was “Biscuits, Chocolate, and Breakfast”.

#eretailmedia #grocery #banners
#cpg

Analysis: France banner analysis at Auchan Drive, Carrefour Drive, Chronodrive, and Leclerc Drive​

Interested in more informative sheets from the french market? You already seen the most recent one we did, but Here is the link of the last one we did for France.

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