Weekly Analysis: UK banner analysis at ASDA

You’re looking at a series of quick in-house-made e-commerce analyses that we post weekly on our LinkedIn page.
The results come from our data that are collected at every e-point of sale and analyzed by our consultants. 

Today, we have a little report for you on the Back to School period at Asda, UK.
Asda experienced an increase in the number of activated banners, focusing on the products related to kids. We observe a peak in Week 37 compared to Tesco and Sainsbury’s. The online categories with the highest share of voice were biscuits and cereal bars together with crisps, snacks, and popcorn.

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Weekly Analysis: UK banner analysis at ASDA

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