UK e-Retail Media Analysis at Tesco
You’re looking at a series of quick in-house-made e-commerce analyses that we post weekly on our LinkedIn page.
The results come from our data that are collected at every e-point of sale and analyzed by our consultants.
Every week, we pick a different retailer in a different country, focusing on a specific online category to offer you a detailed outlook on the FMCG omnichannel.
Asda experienced an increase in the number of activated banners, focusing on the products related to kids. We observe a peak in Week 37 compared to Tesco and Sainsbury’s. The online categories with the highest share of voice were biscuits and cereal bars together with crisps, snacks, and popcorn.