Omnichannel is becoming the norm in the US market. However, it can easily turn into a very complex subject for brands in terms of internal organisation, team collaboration and execution.
For this special occasion, we received Karen Lu Satterlie, eCommerce Manager at Henkel (US) who presented alongside Lakshmi Sundararajan, Client Partner at Data Impact sharing their vision and insights into the subject.
eCommerce Manager
Henkel US
Client Partner
Data Impact