The online grocery market in Spain, Germany, Korea and Japan
In Spain, Germany, Korea and Japan CPG ecommerce is growing
In each of these countries online markets have evolved differently, with retailers like Coupang in Korea and Rakuten in Japan putting more stores online.
Online CPG in the Netherlands
The Dutch market leader, AH, is delivery focussed. However, Jumbo offers click and collect with about 350 pick up points. In addition to new, innovative players like Picnic, traditional players like Jumbo, Coop NL, Plus, Hoogvliet and DekaMarkt all continue to make the transition to omnichannel.
CPG ecommerce in Germany
Amazon has captured as much as 35% of the online market, however online grocery is not particularly well developed. One reason for this is that the German distribution of stores is quite high. Retailers like Rewe are adapting quickly (200 estores to 1200 estores). For beauty products retailers like DM and Rosmann are already omnichannel.
Online grocery in Belgium
The online CPG market in Spain
Online penetration in Spain was until recently very low but the influence of Covid quickly doubled the online market. Alcampo now has 112 online stores, Carrefour, 103, Dia 83 and El Corte Ingles 70.
Omnichannel CPG in Australia
The Australian online grocery market is firmly omnichannel at this point with Woolworth’s and Coles together having more than 3 000 estores.