Webinar Recording:
How to create a successful omnichannel strategy

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Last year’s ecommerce boom transformed online activity worldwide and accelerated the trend towards omnichannel. Now, consumer behavior and the marketplace are changing at an amazing pace. A multitude of factors is creating great complexity for manufacturers and retailers.  

The emerging ways of adapting to, working with, and benefitting from this transformation are the subject of this webinar.    

A sample of the subjects our panel addressed:  

  • The challenges omnichannel brings and how to overcome them.
  • The emerging picture of the future.
  • Agency and manufacturer perspectives and insights on navigating the omnichannel environment.
 

Speakers:  

  • Stephen Chriss, Customer Vice President ShopperX & Omni Channel Marketing – Snacks at The Campbell Soup Company.  
  • Amy Lanzi, SVP, Commerce Practice Lead at Publicis Groupe US.  
  • Joy Thorn, Senior Client Partner at Data Impact.  
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