Map of activities illustration Data Impact

We transform ecommerce data into actionable insights.

Data Impact in numbers


Countries covered


Retailers analyzed 


Million products


Billion data points daily






Data Scientists 



Who we are:

Data Impact is a tech company, thoroughly dedicated to innovation and continual improvement. We have an international presence, distributed over 4 continents and composed of 26 nationalities. We’re tightly-knit, proud of our diversity, which is part of our strength. Our people provide a wealth of perspectives which gives us agility and depth. Where people come from isn’t a priority for us, the talent to take the company somewhere new is. We’re a client-focused company, ensuring best-in-class support from our consultants. 

Data Impact was acquired by NielsenIQ on 1 October 2021.
Learn more about the acquisition here and explore the expanding capabilities of Data Impact by NielsenIQ here.

The data is highly reliable, the customer service is excellent, and the insights gained from the metrics allow us to achieve better business performance.

Marie Castanier

Emerchandising & Conversion Manager

Contact us


New York


Africa & Middle East

Our core values:

As a growing company it’s clear to us that certain qualities have naturally trickled down from the founders and imbued the rest of the team. One is a balance between drive, intelligence and well-being. We work hard, and we work smart. Another quality we prize is open-mindedness. With technology, opportunities and markets shifting so fast, it’s essential for us to question ourselves and remain available to emerging best ways to work.

Our competitive advantages


We partner with our clients to adapt our platform specifically to their needs.


Our guidance provides precise, accountable steps to address business needs and includes automated reports, scorecards and alerts.


Our clients get ongoing, personalized, expert assistance from our Customer Success Managers as well as our Client Support group. 
expertise - Data Impact


All Data Impact’s employees have deep insight into the CPG market. We regularly conduct webinars and produce content showcasing our thought leadership.
data accuracy - data impact


Our data is collected from the most precise points possible. We aggregate and clean our data daily, with human validation.

Why partner with us?

digital shelf insights

Rigorous and actionable insights

We’re the only data analytics provider capable of offering location-based analytics for the CPG market. We work with a complete data set – not a misleading sample. Our data is collected where consumers actually shop and it undergoes a thorough, human-validated cleaning process. 

Constant innovation

Data Impact was born as a creative response to a need in the market. This inventiveness remains at the heart of our company culture. 
We invest heavily in our own technological evolution and continually update our internal processes and client offering.
innovation digital shelf
support CPG analytics

Advisory support

We provide personalized, ongoing, one-to-one support. We train clients on the use of our platform, adapt it to track the KPIs selected, give guidance on strategic decisions including retailer negotiation, and give assistance and insight whenever it’s required. 

Some of the best brands in the world have radically improved their performance with the Data Impact platform.
Discover how.