Performing well on Amazon requires a tool with a deep category view that incorporates significant market factors.
Amazon was already a dominant player in some CPG categories but Covid accelerated its penetration and category coverage. Winning on Amazon begins with close monitoring of product performance and relevant business drivers.
Common challenges our platform addresses
Manufacturers can access a lot of data via Amazon analytics but not information about market share or business drivers. CPG brands are struggling to analyze their performance and identify key actions to improve it.
Absence of visibility of competitor’s and 1st/3rd party sales
No link between performance and business drivers (search and price)
Complexity of analyzing and improving the media spend
No precise guidelines for content optimization
Our proprietary Amazon tool gives clients a snapshot of their performance, a summary of the factors that produced it, and precise recommendations for improvement. We use machine learning to estimate sales and retro-engineer the AMZ A9 algorithm to identify optimization opportunities.
Our platform provides:
Reliable sales and market share estimates
Amazon advertising monitoring
Amazon search and content improvement guidelines
Data Impact gave us a better understanding of our online business and helped us optimize execution.
Ecommerce Director – Unilever