Amazon Sales & Share

Performing well on Amazon requires a tool with a deep category view that incorporates significant market factors.

Amazon market share

Amazon was already a dominant player in some CPG categories but Covid accelerated its penetration and category coverage. Winning on Amazon begins with close monitoring of product performance and relevant business drivers.

Amazon ecommerce

Common challenges our platform addresses

Manufacturers can access a lot of data via Amazon analytics but not information about market share or business drivers. CPG brands are struggling to analyze their performance and identify key actions to improve it. 

media visibility amazon

Absence of visibility of competitor’s and 1st/3rd party sales

Amazon performance

No link between performance and business drivers (search and price)

Search CPG ecommerce

Complexity of analyzing and improving the media spend

Search CPG ecommerce

No precise guidelines for content optimization

Our Solution

Our proprietary Amazon tool gives clients a snapshot of their performance, a summary of the factors that produced it, and precise recommendations for improvement. We use machine learning to estimate sales and retro-engineer the AMZ A9 algorithm to identify optimization opportunities.

analytics amazon data impact by nielseniq

Our platform provides:

Reliable sales and market share estimates

Amazon advertising monitoring

Amazon search and content improvement guidelines

Data Impact gave us a better understanding of our online business and helped us optimize execution.

Romain David

Ecommerce Director – Unilever

Unilever ecommerce
Related content

Our competitive advantages


We partner with our clients to adapt our platform specifically to their needs.


Our guidance provides precise, accountable steps to address business needs and includes automated reports, scorecards and alerts.


Our clients get ongoing, personalized, expert assistance from our Customer Success Managers as well as our Client Support group. 
expertise - Data Impact


All Data Impact’s employees have deep insight into the CPG market. We regularly conduct webinars and produce content showcasing our thought leadership.
data accuracy - data impact


Our data is collected from the most precise points possible. We aggregate and clean our data daily, with human validation.
Mondelez, Unilever, Pepsico and other market leaders use our service to get the most comprehensive insight into the market available. Get in touch today and transform your ecommerce business.

Some of the best brands in the world have radically improved their performance with the Data Impact platform.
Discover how.