A collaborative platform powered by robust data and actionable insights
We understand the challenges of today’s CPG market
OMNICHANNEL
55% of CPG shoppers are omnichannel and 66% are part of Generation Z
SEARCH
The churn of products in the top positions at retailer sites is significant
NEW COMPETITORS
Small & digital brands increased their market share by 3pts during the pandemic
MEDIA
Retail media is the fastest growing media at a rate of more than 33%
NEW RETAILERS & D2C
New retailers such as Picnic, Rohlik, Instacart, or UberEats are changing the playing field
PRICE WAR
Covid-19, discounters and Amazon are the main drivers of the price war
Manufacturers require expertise to respond to market complexity
- Cover the flywheel
- Adapt your actions
- Embrace innovation & agility
- Understand your markets at 360° from OLA to online visibility
- Identify the priority gaps to be filled
- Get the right action needed to be made
- Omnichannel Players
- Pure Players
- B2B / Wholesales
- New solutions to target consumers / improve conversion develop every weeks
- Agile retailers will continue to gain market share – with consequently new ways of working for FMCG stakeholders
- If brands want to remain precursors in such a dynamic context – getting the right organization and the right partner is crucial
Our primary features
Digital
shelf analytics
Optimize your activity at every step of the conversion funnel.
Location
-based analytics
Evolve away from sample-based analytics into the omnichannel reality.
Amazon market share
Winning on Amazon starts with a close monitoring of brand performance and business drivers.
More than 9 billion data points collected daily in 40 countries – 250 retailers with 25 million products
OUR DATA IS
Collected at point of sale
Collected every day
Geo-localized
Gathered by AI & Data Scientists
Thoroughly cleaned
Collected at point of sale Collected every day Geo-localized Gathered by AI & Data Scientists Thoroughly cleaned
Collected at point of sale Collected every day Geo-localized Gathered by AI & Data Scientists Undergoes a thorough cleaning process
We know retailers better than anyone
Our competitive advantages
COLLABORATION
We partner with our clients to adapt our platform specifically to their needs.
ACTIONABILITY
Our guidance provides precise, accountable steps to address business needs and includes automated reports, scorecards and alerts.
SUPPORT
Our clients get ongoing, personalized, expert assistance from our Customer Success Managers as well as our Client Support group.
EXPERTISE
All Data Impact’s employees have deep insight into the CPG market. We regularly conduct webinars and produce content showcasing our thought leadership.
DATA ACCURACY
Our data is collected from the most precise points possible. We aggregate and clean our data daily, with human validation.