THE DATA IMPACT PLATFORM
A collaborative platform powered by robust data and actionable insights
We understand the challenges of today’s CPG market
55% of CPG shoppers are omnichannel and 66% are part of Generation Z
The churn of products in the top positions at retailer sites is significant
NEW RETAILERS & D2C
Data Impact helped us address out-of-stocks and improve forecasting especially on seasonal products. We also improved our product listing by allotting the right assets to our products.
Jan Kolin Customer Activation Manager
Our primary features
Digital shelf analytics
Optimize your activity at every step of the conversion funnel.
Media is now key to increasing visibility on retailer’s sites.
Location based analytics
Evolve away from sample-based analytics into the omnichannel reality.
Amazon market share
Winning on Amazon starts with a close monitoring of brand performance and business drivers.
More than 60 billion data points collected daily in 40 countries – 300 retailers with 25 million products
OUR DATA IS
- Collected at point of sale
- Collected every day
- Gathered by AI & Data
- Thoroughly cleaned
Collected at point of sale Collected every day
Geo-localized Gathered by AI & Data Scientists Thoroughly cleaned
Collected at point of sale Collected every day Geo-localized Gathered by AI & Data Scientists Undergoes a thorough cleaning process
We know retailers better than anyone
The long-standing and trusted partnership that we have with Data Impact allows us to have access to data that we don’t have internally and that is difficult to get anywhere else.
JESSICA OHANIAN, Head of Ecommerce Customer Service