A collaborative platform powered by robust data and actionable insights

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dashboard CPG analytics
Mondelez digital CPG
L'oréal digital CPG
Duracell digital CPG
Coca cola company digital CPG
ABInBev digital CPG
Ferrero digital CPG
Jacob Douwe Egberts digital CPG
Pernod Ricard digital CPG
Henkel digital CPG
Bacardi digital CPG
Lactel digital CPG
SCJohnson digital CPG
Thai Union digital CPG
Orangina Suntory digital CPG
Nomad Foods digital CPG
Lindt & Sprungly ecommerce CPG
Beiersdorf ecommerce CPG
Haribo ecommerce CPG
Tereos ecommerce CPG
Royal Canin ecommerce CPG
Mc Cormick ecommerce CPG
Johnson & Johnson ecommerce CPG
Panzani ecommerce CPG
Procter & Gamble ecommerce CPG
LDC ecommerce CPG
Labeyrie Fine Foods egrocery
Carlsberg Group egrocery
General Mills egrocery
Bel egrocery
Danone egrocery
Arla Foods egrocery
Lactalis egrocery
Upfield egrocery
Kelloggs egrocery
Reckitt Benckiser egrocery
Essity egrocery
Mars ecommerce
Lavazza ecommerce
Barilla ecommerce

We understand the challenges of today’s CPG market

omnichannel shoppers

OMNICHANNEL

55% of CPG shoppers are omnichannel and 66% are part of Generation Z

Ecommerce & Omnichannel team

SEARCH

The churn of products in the top positions at retailer sites is significant

Competition retailers

NEW COMPETITORS

Small & digital brands increased their market share by 3pts during the pandemic
Eretail Media

MEDIA

Retail media is the fastest growing media at a rate of more than 33%
Direct to Consumer retailer

NEW RETAILERS & D2C

New retailers such as Picnic, Rohlik, Instacart, or UberEats are changing the playing field
price products

PRICE WAR

Covid-19, discounters and Amazon are the main drivers of the price war

Data Impact helped us address out-of-stocks and improve forecasting especially on seasonal products. We also improved our product listing by allotting the right assets to our products.

Jan Kolin Customer Activation Manager

Mondelez

Mondelez digital CPG

Our primary features

Digital Shelf Analytics

Digital
shelf analytics

Optimize your activity at every step of the conversion funnel.

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Eretail Media

Eretail
media

Media is now key to increasing visibility on retailer’s sites.

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Location based analytics

Location
-based analytics

Evolve away from sample-based analytics into the omnichannel reality.

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Amazon market share

Amazon market share

Winning on Amazon starts with a close monitoring of brand performance and business drivers.

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More than 60 billion data points collected daily in 40 countries – 300 retailers with 25 million products

Data analytics platform

OUR DATA IS

Collected at point of sale
Collected every day
Geo-localized
Gathered by AI & Data Scientists
Thoroughly cleaned

Collected at point of sale  Collected every day Geo-localized Gathered by AI & Data Scientists Thoroughly cleaned

Collected at point of sale  Collected every day Geo-localized Gathered by AI & Data Scientists Undergoes a thorough cleaning process

We know retailers better than anyone

The long-standing and trusted partnership that we have with Data Impact allows us to have access to data that we don’t have internally and that is difficult to get anywhere else.

JESSICA OHANIAN, Head of Ecommerce Customer Service

Heineken

Heineken ecommerce

Manufacturers require expertise to respond to market complexity

  • Cover the flywheel
  • Adapt your actions
  • Embrace innovation & agility
  • Understand your markets at 360° from OLA to online visibility
  • Identify the priority gaps to be filled
  • Get the right action needed to be made
  • Omnichannel Players
  • Pure Players
  • B2B / Wholesales
  • New solutions to target consumers / improve conversion develop every weeks
  • Agile retailers will continue to gain market share – with consequently new ways of working for FMCG stakeholders
  • If brands want to remain precursors in such a dynamic context – getting the right organization and the right partner is crucial

Our competitive advantages

collaboration picto
COLLABORATION
We partner with our clients to adapt our platform specifically to their needs.
actionability picto
ACTIONABILITY
Our guidance provides precise, accountable steps to address business needs and includes automated reports, scorecards and alerts. 
support picto
SUPPORT
Our clients get ongoing, personalized, expert assistance from our Customer Success Managers as well as our Client Support group. 
industry expert picto
EXPERTISE
All Data Impact’s employees have deep insight into the CPG market. We regularly conduct webinars and produce content showcasing our thought leadership.
data accuracy picto
DATA ACCURACY

Our data is collected from the most precise points possible. We aggregate and clean our data daily, with human validation. 

Some of the best brands in the world have radically improved their performance with the Data Impact platform.
Discover how.
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