Eretail media monitoring
Online media is essential for increasing visibility on retailer websites.
Well-managed visibility is essential to the acquisition of new customers who discovered grocery eshopping with the rapid recent growth of ecommerce.
Accordingly, brands are dramatically increasing their budgets.
Common challenges our platform addresses
Investments in eretail media –search and banners– must be accountable and brands need monitoring tools to optimize their media buy ROI.
No visibility of competitor’s activations
Need for analysis of media execution effectiveness
Complexity of estimating share of voice correctly
Our Solution
We’ve developed an eretail optimizer with our clients which is applicable to brick and mortar and pure player channels.
Our platform provides:
Exhaustive overview of the competition
Quantitative and qualitative information
Tailored calculation of share of voice
Coverage of search and display
Automated advertising media plans
High-quality data cleaning with human validation
Data Impact’s decision-making tool addresses our omnichannel needs. They ensure that the data from every online point of sale is collected, cleaned and retrieved easily through their tool.
Gregoire Argand
Head of Digital, Marketing & Ecommerce
Our competitive advantages
Our data is collected from the most precise points possible. We aggregate and clean our data daily, with human validation.
Unilever
"Data Impact helped us to address out-of-stocks and improve forecasting especially on seasonal products. We also improved our product listing and made sure we use right assets for our products."
Mondelez CZ
"Data Impact’s decision making tool addresses our omnichannel needs. They ensure that the data from every online point of sales is collected, cleaned and retrieved easily through their tool."
"Data Impact gave us a better understanding of our online business and helped us optimize execution."
"Data Impact’s team has customer at heart, they always manage to personalize their solution to our needs. Their unique click and solution approach make them unique on the market."