Eretail media monitoring
Online media is essential for increasing visibility on retailer websites.
Well-managed visibility is essential to the acquisition of new customers who discovered grocery eshopping with the rapid recent growth of ecommerce.
Accordingly, brands are dramatically increasing their budgets.
Common challenges our platform addresses
Investments in eretail media –search and banners– must be accountable and brands need monitoring tools to optimize their media buy ROI.
No visibility of competitor’s activations
Need for analysis of media execution effectiveness
Complexity of estimating share of voice correctly
We’ve developed an eretail optimizer with our clients which is applicable to brick and mortar and pure player channels.
Our platform provides:
Exhaustive overview of the competition
Quantitative and qualitative information
Tailored calculation of share of voice
Coverage of search and display
Automated advertising media plans
High-quality data cleaning with human validation
Our competitive advantages
Our data is collected from the most precise points possible. We aggregate and clean our data daily, with human validation.