CPG brands need to include tracking while detecting opportunities with accurate digital shelf analytics.

digital Shelf online grocery illustration

What is the digital shelf?

In essence, the digital shelf is the online environment in which products are sold. It includes the shopper view and the technology around a product’s performance in digital commerce.

It’s the online version of a shelf in a physical store.

As omnichannel complexity increases, understanding why a product performs the way it does online is critical.

Data Impact's platform will allow you to:

  • Improve content and visibility to reflect retailer guidelines. 
  • Determine share of voice and the strategies of competitors.
  • Discover what shoppers are saying about products and why.
  • Optimize assortment and promotion execution. 
digital shelf scorecard data impact by nielseniq
platform digital shelf data impact by nielseniq

Common digital shelf challenges our platform addresses

  • All the elements of digital commerce are interdependent.
  • A sound ecommerce strategy addresses all aspects of online commerce activity.
  • Winning the digital shelf requires robust data analytics and strategies customized for every individual retailer. 

Here are the common digital shelf challenges our platform addresses:

online grocery data cleaning

Time-consuming data cleaning and loading

Location based analytics stores

Wrong insights based on samples of stores

Digital shelf recommandations

No recommendations

digital shelf benchmarking

Limited benchmarking

online grocery overview

No overview of category trends

digital shelf help

No/ low support from consultants

Our 360° digital shelf platform solution

Our platform provides:

Digital shelf tool

Full monitoring of KPIs with historical data

Guidelines and recommendations


Customized scorecard and dashboards

Automated alerts and reports

External data crossing

Related KPIs

Out of stock

Product listing





Ratings & reviews

Eretail media

online CPG kpi

Data Impact’s team has the customer at heart, they always manage to personalize their solution to our needs.

Jérôme Vittoz

Head of Ecommerce / Digital Solutions Europe


Our competitive advantages


We partner with our clients to adapt our platform specifically to their needs.


Our guidance provides precise, accountable steps to address business needs and includes automated reports, scorecards and alerts.


Our clients get ongoing, personalized, expert assistance from our Customer Success Managers as well as our Client Support group. 
expertise - Data Impact


All Data Impact’s employees have deep insight into the CPG market. We regularly conduct webinars and produce content showcasing our thought leadership.
data accuracy - data impact


Our data is collected from the most precise points possible. We aggregate and clean our data daily, with human validation.
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Some of the best brands in the world have radically improved their performance with the Data Impact platform.
Discover how.