CPG brands need to do more than monitor their online performance to remain competitive. They need to include tracking while predicting and detecting trends and opportunities with accurate digital shelf analytics.
Why is the digital shelf important?
Maintaining an optimized digital environment for a CPG brand is an ongoing task that, done properly, generates short and long term benefits. A fluid and pleasing digital user experience will lead not just to increased sales but customer loyalty and valuable shopper insights.
The ecommerce environment is becoming increasingly complex. Strong online performance is dependent on your digital shelf and is a must for brands to be competitive.
Data Impact's platform will allow you to:
- Improve content and visibility to reflect retailer guidelines.
- Determine share of voice and the strategies of competitors.
- Discover what shoppers are saying about products and why.
- Optimize assortment and promotion execution.
Common digital shelf challenges our platform addresses
- All the elements of digital commerce are interdependent.
- A sound ecommerce strategy addresses all aspects of online commerce activity.
- Winning the digital shelf requires robust data analytics and strategies customized for every individual retailer.
Here are the common digital shelf challenges our platform addresses:
Time-consuming data cleaning and loading
Wrong insights based on samples of stores
No overview of category trends
No/ low support from consultants
Our 360° digital shelf platform solution
Our platform provides:
Full monitoring of KPIs with historical data
Guidelines and recommendations
Customized scorecard and dashboards
Automated alerts and reports
External data crossing
Out of stock
Ratings & reviews
Data Impact’s team has the customer at heart, they always manage to personalize their solution to our needs.
Head of Ecommerce / Digital Solutions Europe