DIGITAL Shelf
CPG brands need to include tracking while detecting opportunities with accurate digital shelf analytics.
What is the digital shelf?
In essence, the digital shelf is the online environment in which products are sold. It includes the shopper view and the technology around a product’s performance in digital commerce.
It’s the online version of a shelf in a physical store.
As omnichannel complexity increases, understanding why a product performs the way it does online is critical.
Data Impact's platform will allow you to:
- Improve content and visibility to reflect retailer guidelines.
- Determine share of voice and the strategies of competitors.
- Discover what shoppers are saying about products and why.
- Optimize assortment and promotion execution.
- All the elements of digital commerce are interdependent.
- A sound ecommerce strategy addresses all aspects of online commerce activity.
- Winning the digital shelf requires robust data analytics and strategies customized for every individual retailer.
Here are the common digital shelf challenges our platform addresses:
Time consuming data cleaning & management
Misleading indicators & datasets from a sample of stores
No actionability
Limited benchmarking
Portfolio management gaps and no category view
No/ low support from consultants
Data quality and consistency issues
Our 360° digital shelf platform solution
Our platform provides:
Full monitoring of KPIs with historical data
Guidelines and recommendations
APIs
Customized scorecard and dashboards
Automated alerts and reports
External data crossing
Related KPIs
Our competitive advantages
COLLABORATION
ACTIONABILITY
SUPPORT
EXPERTISE
DATA ACCURACY
100% in-house data cleaning & management
Related content
Webinar: Embracing Omnichannel Fluency: How to Stay Competitive in a Rapidly Changing Landscape
How proficient is your company in its understanding of ecommerce? Being adept at omnichannel sales is no longer optional for key Fortune 500 brands today.
Out of stock decision tree
This handy, step-by step guide walks you through all the possible out of stock issues you could encounter. The questions it poses guide you through whichever issue you’re having until it leads you to the solution. Keep this one nearby!
The ecomm manager’s diamond
Staying relevant in the rapidly evolving ecommerce landscape requires continuous education. Attending conferences, keeping an eye on emerging brands, and improving one’s skills are crucial. Here are the three c’s that will contribute to your success as an ecomm manager.