CPG brands need to include tracking while detecting opportunities with accurate digital shelf analytics.
What is the digital shelf?
In essence, the digital shelf is the online environment in which products are sold. It includes the shopper view and the technology around a product’s performance in digital commerce.
It’s the online version of a shelf in a physical store.
As omnichannel complexity increases, understanding why a product performs the way it does online is critical.
Data Impact's platform will allow you to:
- Improve content and visibility to reflect retailer guidelines.
- Determine share of voice and the strategies of competitors.
- Discover what shoppers are saying about products and why.
- Optimize assortment and promotion execution.
Common digital shelf challenges our platform addresses
- All the elements of digital commerce are interdependent.
- A sound ecommerce strategy addresses all aspects of online commerce activity.
- Winning the digital shelf requires robust data analytics and strategies customized for every individual retailer.
Here are the common digital shelf challenges our platform addresses:
Time consuming data cleaning & management
Misleading indicators & datasets from a sample of stores
Portfolio management gaps and no category view
No/ low support from consultants
Data quality and consistency issues
Our 360° digital shelf platform solution
Our platform provides:
Full monitoring of KPIs with historical data
Guidelines and recommendations
Customized scorecard and dashboards
Automated alerts and reports
External data crossing
Our competitive advantages
100% in-house data cleaning & management
The ecomm manager’s diamond
Staying relevant in the rapidly evolving ecommerce landscape requires continuous education. Attending conferences, keeping an eye on emerging brands, and improving one’s skills are crucial. Here are the three c’s that will contribute to your success as an ecomm manager.
Digital Shelf Portfolio Maintenance
Data Impact is building a reputation for alleviating most of the customer pain to ensure that both ecommerce, and cross-functional teams, and our team, can focus their efforts on driving value rather than constantly stressing about the accuracy of the online portfolio.
Étude: DN benchmark pour la France
Cette étude contient des analyses fait par DIbyNIQ. Ce benchmark divise en quatre groupes le niveau des DN pour tous les majeurs enseignes en France.
Utilisez-la comme guide pratique. Elle était réalisée à partir des assortiments provenant de nombreuses catégories communiqués par nos clients.