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DIGITAL Shelf

CPG brands need to include tracking while detecting opportunities with accurate digital shelf analytics.

digital Shelf online grocery illustration

What is the digital shelf?

In essence, the digital shelf is the online environment in which products are sold. It includes the shopper view and the technology around a product’s performance in digital commerce.

It’s the online version of a shelf in a physical store.

As omnichannel complexity increases, understanding why a product performs the way it does online is critical.

Data Impact's platform will allow you to:

  • Improve content and visibility to reflect retailer guidelines. 
  • Determine share of voice and the strategies of competitors.
  • Discover what shoppers are saying about products and why.
  • Optimize assortment and promotion execution. 
digital shelf scorecard data impact by nielseniq
platform digital shelf data impact by nielseniq
  • All the elements of digital commerce are interdependent.
  • A sound ecommerce strategy addresses all aspects of online commerce activity.
  • Winning the digital shelf requires robust data analytics and strategies customized for every individual retailer. 

Here are the common digital shelf challenges our platform addresses:

online grocery data cleaning

Time consuming data cleaning & management

Location based analytics stores

Misleading indicators & datasets from a sample of stores

Digital shelf recommandations

No actionability

digital shelf benchmarking

Limited benchmarking

online grocery overview

Portfolio management gaps and no category view

digital shelf help

No/ low support from consultants

Data quality and consistency issues

Our 360° digital shelf platform solution

Our platform provides:

Digital shelf tool

Full monitoring of KPIs with historical data

Guidelines and recommendations

APIs

Customized scorecard and dashboards

Automated alerts and reports

External data crossing

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Related KPIs​

Out of stock

Product listing

Price

Promotion

Search optimizer

Assortment

Search & content

Rating & reviews

Our competitive advantages

COLLABORATION

We partner with our clients to adapt our platform specifically to their needs.

ACTIONABILITY

Our guidance provides precise, accountable steps to address business needs and includes automated reports, scorecards and alerts.

SUPPORT

Our clients get ongoing, personalized, expert assistance from our Customer Success Managers as well as our Client Support group. 
expertise - Data Impact

EXPERTISE

All Data Impact’s employees have deep insight into the CPG market. We regularly conduct webinars and produce content showcasing our thought leadership.
data accuracy - data impact

DATA ACCURACY

Our data is collected from the most precise points possible. We aggregate and clean our data daily, with human validation.
online grocery data cleaning

100% in-house data cleaning & management

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Learn more

Some of the best brands in the world have radically improved their performance with the Data Impact platform.
Discover how.

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