Dive into the market with our insights
Broadly speaking, two types of strategies should be established when approaching a media buy: one for different retailers and one for competitors.
Online retail media has some significant advantages over traditional media such as the ability to know how many impressions an ad gets, click-through rates
The potential within online media for CPGs is rapidly expanding.
Personalization holds perhaps the greatest promise for brands to increase their advertising effectiveness.
The potential within online media for CPGs is rapidly expanding
The omnichannel market for CPGs is increasingly complex which is both a challenge and an opportunity.
As more and more consumers turn to the internet for a portion or all of their grocery shopping, online and offline have merged into the consumer-centric omnichannel market.