Data Impact is building a reputation for alleviating most of the customer pain to ensure that both ecommerce, and cross-functional teams, and our team, can focus their efforts on driving value rather than constantly stressing about the accuracy of the online portfolio.
Chicago, IL – February 7, 2023 – Today NielsenIQ announced the addition of Pacvue to the NielsenIQ Partner Network, the CPG industry’s largest open ecosystem of tech-driven solution providers.
Data Impact’s digital commerce, granular location-based analytics, and insights will allow companies to drive omnichannel promotion, advertising activations, and grow their business across critical retailers.
Retailers use thousands of stores to fulfill orders every day. At the same time, shoppers have the flexibility to choose when, where and how these items reach them, from in-store pickup and curbside pickup to in-home delivery service, standard ship and express delivery.
In a matter of months the quick commerce market has changed dramatically in US and elsewhere. This industry has seen some of the highest cash burn rates ever, along with skyrocketing investment amounts and staggering valuations.
As mentioned in our first of these two articles, many CPGs are suffering from data overload. This article suggests actionable solutions for CPGs. It discusses establishing a data strategy, data lake development, the challenges in data analytics and what the future holds for CPG data.
Strong data analysis can benefit several teams. The insights it provides are relevant to ecomm managers, KAMs, revenue management, supply chain teams, category managers and the C suite.
This article discusses the challenges and opportunities of analytics.
As mentioned in our previous article, 3P (third party or Seller) sales on Amazon grew 58% last year, however, Amazon offers no category-wide data on 3P activity.
Manufacturers that use Amazon are eager for this information so that they can know what their market share is, whether or not that share is growing, and how their competitors are performing.
The complex interdependence of supply chains that globalization has created makes them vulnerable to disruptions because they are so intricate and often span so many different regions. CPG manufacturers–as well as consumers–are experiencing the effects of those disruptions right now.
An above-average surge in inflation spread throughout much of the world in the beginning of 2021. Presently, the trend shows no signs of relenting and prices are now at a 40 year high, and rising faster than anytime since the Great Recession. CPG brands are no exception.
Digital shelf analytics are the suite of KPIs that CPGs use to track, measure, improve and predict their product’s digital commerce performance.
They usually exist in the form of a platform or an interface that a data analytics solution provider offers.
There are several reasons for the explosive growth of qcomm, and it’s certain that the unusual environment created by the pandemic played (and plays) a major role. Technology, cultural forces and the prior existence of companies like Uber and Deliveroo are also definite contributors.
Key elements to review for digital shelf optimization. Strong digital commerce requires updating and upgrading the core digital shelf KPIs.
The digital shelf is the online environment a product appears in. It’s the online counterpart to a shelf in a physical store.
The regular maintenance and optimization of a product’s digital shelf is essential as the shift to online CPG shopping continues and increasing numbers of shoppers change their shopping habits.
The importance of ranking well in search results is of utmost importance at all retailers, including Amazon. About 80% of in-basket…
The walled garden of data collection cultivated at pure online player Amazon is well established and very valuable
To adapt to the omnichannel reality ushered in by the widespread uptake of online grocery shopping during the pandemic, large manufacturers are changing their internal design to accelerate digital commerce.
This article explores four common operational models CPGs currently employ.
The pandemic intensified the need for CPGs to focus on ecommerce and optimize execution at omnichannel retailers. Ecommerce is now the biggest source of growth for manufacturers, so overinvesting there is an appropriate strategy. The question is where and how to invest…
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