The complex interdependence of supply chains that globalization has created makes them vulnerable to disruptions because they are so intricate and often span so many different regions. CPG manufacturers–as well as consumers–are experiencing the effects of those disruptions right now.
An above-average surge in inflation spread throughout much of the world in the beginning of 2021. Presently, the trend shows no signs of relenting and prices are now at a 40 year high, and rising faster than anytime since the Great Recession. CPG brands are no exception.
There are several reasons for the explosive growth of qcomm, and it’s certain that the unusual environment created by the pandemic played (and plays) a major role. Technology, cultural forces and the prior existence of companies like Uber and Deliveroo are also definite contributors.
The digital shelf is the online environment a product appears in. It’s the online counterpart to a shelf in a physical store.
To adapt to the omnichannel reality ushered in by the widespread uptake of online grocery shopping during the pandemic, large manufacturers are changing their internal design to accelerate digital commerce.
This article explores four common operational models CPGs currently employ.
The pandemic intensified the need for CPGs to focus on ecommerce and optimize execution at omnichannel retailers. Ecommerce is now the biggest source of growth for manufacturers, so overinvesting there is an appropriate strategy. The question is where and how to invest…
The current CPG omnichannel shift has potential for CPG companies, digital shelf, location-based analytics, assortment and sales.
For the CPG sector, Covid-19 brought with it a decade’s worth of digital maturation in months. As a consequence, most manufacturers have felt the need to reorganize internally to address the new market complexity.
As online grocery accelerated all over the world due to Covid, existing markets have influenced how individual countries adapt.
The decisive shopper-driven transformation of the U.S. CPG ecommerce market into omnichannel. Ecommerce is the sales channel that has …
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