Simply put, the digital shelf is the online equivalent of what you would find at eye level in a physical store. It includes how products are found, displayed and made available for inspection in an online store.
Success on the digital shelf is a direct result of managing your products’ presence well. First, it’s essential that your product is available and not out of stock. Next, there are several criteria, all of them different at various retailers, which will determine your product’s success. The most practical way to manage all of these variables is with a KPI scorecard. It will measure how products perform against the metrics you have chosen.
As the omnichannel becomes more ubiquitous, showcasing products correctly and consistently across all platforms is truly important. A well designed and managed digital shelf leads to increased sales.
A good digital shelf must contain a top-notch product display page (PDP) to achieve good visibility. Every part of the digital shelf is connected, so most parts of the PDP are dependent on one another for good performance in the online marketplace. A product description and imagery need to meet retailer’s guidelines, and a product name, ratings and reviews and performance in search results are all essential ingredients in online marketing that drives results.
These essential elements of the digital shelf need to be carefully managed to perform well in search and be attractive to shoppers.
There are several elements that are essential to success in online CPG activity. In fact, there are so many that the only way to manage them all effectively is through data analysis. There are four main areas:
An overview of an entire category is necessary for monitoring assortment for opportunities and trends.
Availability needs to be tracked to avoid costly out of stocks.
Pricing and promotion need to be monitored across regions and stores to ensure that negotiated prices are being enacted.
And finally, eretail customer activations need to be tracked across categories and retailers to assess the competition and the effectiveness of media buys. Online media is increasingly influential and retailers are offering many new media solutions including self-service on some of their platforms.
How proficient is your company in its understanding of ecommerce? Being adept at omnichannel sales is no longer optional for key Fortune 500 brands today.
Rejoignez notre webinar exclusif sur “Comment gérer la complexité du eretail media : les clés de la réussite” et apprenez davantage sur les éléments essentiels de ce domaine en constante évolution.
This handy, step-by step guide walks you through all the possible out of stock issues you could encounter. The questions it poses guide you through whichever issue you’re having until it leads you to the solution. Keep this one nearby!
This report contains insights about price differences between March 2023 and March 2022. 29 categories are analyzed at all the major retailers in the US, including Amazon. Variations in private label and branded products are included.
This report contains insights about price differences between March 2023 and March 2022. 33 categories are analyzed at all the major retailers in UK, including Asda. Variations in private label and branded products are included.
Ce rapport contient des données font par DIbyNielsenIQ sur les différences de prix entre mars 2023 et mars 2022 y compris une analyse comparative détaillée des tendances en termes de prix. Ce benchmark divise en quatre parties la variation de l’inflation des prix pour tous les majeurs enseignes en France.
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