Staying relevant in the rapidly evolving ecommerce landscape requires continuous education. Attending conferences, keeping an eye on emerging brands, and improving one’s skills are crucial. Here are the three c’s that will contribute to your success as an ecomm manager.
Ce rapport contient des données font par DIbyNielsenIQ sur les différences de prix entre janvier 2023 et janvier 2022 y compris une analyse comparative détaillée des tendances en termes de prix. Ce benchmark divise en quatre parties la variation de l’inflation des prix pour tous les majeurs enseignes en France.
This report contains insights about price differences between January 2023 and January 2022. 33 categories are analyzed at all the major retailers in UK, including Asda. Variations in private label and branded products are included.
This report contains insights about price differences between January 2023 and January 2022. 29 categories are analyzed at all the major retailers in the US, including Amazon. Variations in private label and branded products are included.
Cette étude contient des analyses fait par DIbyNIQ. Ce benchmark divise en quatre groupes le niveau des DN pour tous les majeurs enseignes en France.
Utilisez-la comme guide pratique. Elle était réalisée à partir des assortiments provenant de nombreuses catégories communiqués par nos clients.
This ebook contains three unique analyses which shed light on Amazon’s search algorithm, the relationship between product rating and search position, and the importance of search ranking in terms of click through rate.
The three use cases in this study demonstrate exactly how CPGs can monitor the product launches of their competitors, and how this can inform their own product development.
Too often CPGs spend a lot of time and money on data solutions that don’t work. This practical guide shows you how to approach this project with a reliable method that has been proven to provide reliable analytics manufacturers can actually use and profit from.
Cette étude contient un mélange de onze analyses et sondages fait par DIbyNIQ. Les réponses du sondage était recueilli parmi nos clients et les analyses fonctionnent comme preuve de leur constates. Ensemble, ces éléments créent un benchmark sur l’état de l’e-media en France aujourd’hui.
An above average surge in inflation began to take hold throughout much of the world in the beginning of 2021. At the time of writing, the trend shows no signs of abating and prices are rising at the fastest pace since the 1980s.
Getting the most our of your online media activations requires some planning and discussion with retailers and supply chain teams. These analyses shed light on how to maximize ROAS.
How a product performs in search is directly correlated to conversion rates.
That’s why measuring the search KPIs comprehensively, and not just from a sample of stores, is critical.
The relationship between granularity and out of stock rates is explored in this ebook, the second of two parts.
Only accurate and granular OOS data is actionable because it gives complete visibility on actual performance by store, which can help identify opportunities, localize issues and address gaps in availability.
All manufacturers have differing levels of digitization, and capability needs vary accordingly. Necessary adaptations can range from an internal digital transformation to adopting a new operational model.
What should you take into account when assembling an assortment?
There are particular considerations that should always be top of mind when choosing an assortment. Our ebook, “3 factors to consider for CPG omnichannel assortment” will give you insight into what they are and how to make them work for you.
What’s the best approach for assembling your assortment for CPG products? A consideration of retailer strategies, formats, channels, and challenger brand activity is necessary.
Consult our mini guide for insight into how to improve your assortment.
As the merging of off and online shopping continues, brands and manufacturers are undergoing significant digital transformation.
This process can be a challenge and CPGs need to move quickly. Learn about the challenges for brands in this ebook.
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