Ebook: Omnichannel myth busting, Pt. 2
As the merging of off and online shopping continues, CPGs are undergoing significant digital transformation.
This process can be a challenge and manufacturers need to move quickly to keep up with consumer demand and protect their market share from up and coming challenger brands.
What’s driving the changes? What role is technology playing? And how difficult is it to manage omnichannel complexity?
Get answers to these questions in the second of our two ebooks on the subject, CPG omnichannel myth busting, pt. 2: Adapting to change.
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