Omnichannel myth busting, Pt. 1
The merging of off and online shopping is complete and the omnichannel is the new reality.
The adoption of online grocery shopping came a little later than some other industries, but it is following an established path.
What does that path look like? And what will it mean for brick and mortar? And what trends can we expect for ecommerce?
Get answers to these questions in the first of two ebooks on the subject, CPG Omnichannel Myth Busting, Pt. 1: Ecomm Transformation.
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