The digital shelf:
the core of ecommerce

In a sense, the digital shelf is the centerpiece of the ecommerce universe. It is the equivalent of the physical shelf in a grocery store. 

The digital shelf: the first step in ecommerce preparation

Since everything revolves around how a product appears online, it’s important to know how to perform well there. How and where a product appears online is worthy of a lot of attention because that presentation has a direct impact on sales. 

In the current omni environment, it’s also essential that products appear consistently on every digital platform. This way the consumer experience will be frictionless. 

What exactly is the digital shelf?

Simply put, it’s how a product appears online. Unlike a product a consumer can pick up and inspect, online products need to provide all the information shoppers need to make a purchase. 

A hero image and a product name need to be immediately obvious so that customers can identify products. 

Price also needs to be clearly visible. The way these elements are presented has an impact on sales. 

Ratings and reviews and a product description are other features of the digital shelf, and they usually exist below the fold, meaning they require clicking on to open the digital page. 

The role of an online digital appearance in the shopper funnel

A well-managed online presence propels a consumer along the shopping journey. Reliable, store-based monitoring prevents out of stocks, which ensures availability. 

Good content management, packaging imagery designed for online display and SEO optimization make products more visible and attractive for purchase.

The significance of proper digital product display like hero images

As ecommerce becomes more influential, showcasing products correctly is truly important. A poorly designed and managed digital shelf simply means a loss of sales that may not necessarily be recaptured. Hero images play a significant here. When a shopper switches brands due to encountering an out of stock item or not finding the information they need about a product, they sometimes switch loyalty to the new brand because it becomes a part of their previous purchases or favorites list. 

sales growth ecommerce

The hastening shift to ecommerce will drive more than 70% of sales growth across food and beverage categories through 2022.

Ratings, reviews, and analytics: important elements of an online presence

There are many important parts of an online presence, however ratings and reviews and analytics are among them. Optimizing for visibility is an ongoing task and is absolutely essential for ensuring sales. 

There are several factors that go into how an item performs in search rankings, and those factors vary from retailer to retailer as the criteria for the algorithm are different for every online retailer site. Reliable data analytics are indispensable for assisting brands in improving visibility – which includes emedia.

Don't miss a thing !

CPG ecommerce newsletter
Subscribe to our newsletter

Privacy policy

Data collection - Use of cookies - Consent

DataImpact undertakes to ensure that the collection and processing of your data, carried out from the www.dataimpact.io site, comply with the Data Protection Act and the RGPD. This processing is necessary for the execution of our services and the internal functioning of our company. For any information on the protection of personal data, you can also consult the site of the Commission Informatique et Liberté www.cnil.fr.

Identity of the data owner:

Personal data are collected by : Société par actions simplifiée DataImpact whose registered office is at 39 Rue Lucien Sampaix, 75010 Paris, RCS PARIS 799 367 222 T: +33 (0)1 42 51 87 08

Purpose - use of your data:

DataImpact is likely to collect personal data about you for the purposes necessary for its activity, whether in terms of recruitment, responding to your requests for information, execution and monitoring of service contracts. Types of data collected: DataImpact only collects data that is strictly necessary for the purposes of its activity. The personal data collected can be the following:

-In the context of a request for information (name, first name, email, telephone, company name).

-As part of a recruitment process: (surname, first name, email, telephone, company name), information on the curriculum vitae (marital status, surname, first name, date and place of birth, nationality, professional background, academic background, hobbies)

-If necessary, connection data including your IP address may be collected for purely statistical purposes.

Origin of the data:

The personal data collected by DataImpact are those directly given by the person concerned when using the contact form or surfing on the site www.dataimpact.io.

Intended transfers of personal data to a non-EU Member State:

To date, DataImpact does not transfer, nor envisage any transfer of your personal data to a non-European Union member state.

Retention period of the categories of data processed:

Connection data are kept at the latest within one year after connection to the www.dataimpact.io website.
Data relating to applicants for a post are kept at the latest five years after the last contact, with a view to possible recruitment.

Data of prospects are kept no later than three years after the last contact.

Customer data are kept for the duration of the service contract.

Protection of your data:

DataImpact ensures that its employees and service providers, subcontractors or hosts, also respect the absolute confidentiality of the information provided to them.

We maintain in-house electronic and organizational security measures in relation to the collection, storage, and communication of data.

Your rights under the Data Protection Act:

DataImpact takes all appropriate measures in order to facilitate the exercise of the rights of its clients regarding their personal data (right of access, rectification, deletion, limitation of processing, portability, to define the fate of its data after death).

The information provided in connection with the exercise of these rights is provided in writing or electronically. On request, the information may be provided orally. All requests should be sent by post to 739 Rue Lucien Sampaix, 75010 Paris or to [email protected]

In accordance with the regulations in force, your request must be signed and accompanied by a photocopy of an identity document bearing your signature and specify the address to which the reply should be sent. A reply will then be sent to you as soon as possible and in any event within one month of receipt of the request.

Flows out of your data after your death:

The new article 40-1 of the French Data Protection Act allows individuals to give instructions regarding the storage, deletion and communication of their data after their death.

You can read the procedure relating to these directives by following the following link: “https://www.cnil.fr/fr/ce-que-change-la-loi-pour-une-republique-numerique-pour-la-protection-des-donneespersonnelles#mortnumerique”.

Cookies:

You are informed that, during your visits to the www.dataimpact.io website, a cookie may, if necessary, be automatically installed on your browser software. A cookie is a small file stored on your computer. As such, it is a block of data that does not allow users to be identified but is used to record information relating to their browsing on the site. Cookies are used, on the one hand, to facilitate your navigation on the site and, on the other hand, for statistical purposes. In order to better know the frequentation of the site, we (mainly) measure the number of pages viewed, visitors, visits, as well as the activity of visitors on our site and their frequency of return.

The parameters of the browser software make it possible to inform about the presence of cookies and possibly to refuse them in the manner described at the following address “http://www.cnil.fr/vos-libertes/vos-traces/les-cookies/”.

You have the right to access, withdraw and modify personal data communicated through cookies under the conditions indicated above.

Terms of Service

Article 6 III of the Law of 22 June 2004

Société par action simplifiée DataImpact
39 Rue Lucien Sampaix, 75010 Paris
T: +33 (0)1 42 51 87 08
M: [email protected]
RCS PARIS 799 367 222

Director of publication: Yacine TERKI

Hosting : O2 SWITCH 222 Boulevard Gustave Flaubert 63000 Clermont-Ferrand

Terms and conditions of use:

The information contained and consultable on this site is provided for information purposes by DataImpact. They can be modified at any time without notice. Under no circumstances does it constitute advice or a service of any kind whatsoever. You assume full responsibility for the use of this site or the information it contains.

DataImpact cannot be held responsible for damages related to the consultation or use of the website by the user. Hypertext links may refer to third party sites over which DataImpact has no control.

DataImpact declines all responsibility for the content of these sites. The use of this service is reserved for strictly personal use. Any reproduction or representation, of all or part of the information, brochures or logos contained on the site, on any medium whatsoever, is prohibited. Failure to comply with this prohibition constitutes an infringement that may result in civil and criminal liability of the counterfeiter.