Weekly Analysis: USA online rating at Target
You’re looking at a series of quick in-house-made e-commerce analyses that we post weekly on our LinkedIn page.
The results come from our data that are collected at every e-point of sale and analyzed by our consultants.
Every week, we pick a different retailer in a different country, focusing on a specific online category to offer you a detailed outlook on the FMCG omnichannel.
This week, we looked into the contrast between ratings of products, using an example from Target (US). This infographic illustrates important disparities between ratings in the cheese and shampoo categories. It indicates that consumers were more likely to leave a rating for a beauty care product than a food product like cheese, as well as leave an overall higher rating for shampoo products.