Weekly Analysis: NLD, UK & BEL online share of assortment at Albert Heijn, Tesco & Delhaize
You’re looking at a series of quick in-house-made e-commerce analyses that we post weekly on our LinkedIn page.
The results come from our data that are collected at every e-point of sale and analyzed by our consultants.
Every week, we pick a different retailer in a different country, focusing on a specific online category to offer you a detailed outlook on the FMCG omnichannel.
This week, we’re zooming in on the online beer category across countries. The craft beer segment has the largest online assortment in the Netherlands & Belgium. In the UK, different segments seem to be stronger.