Granular tracking of new product launches before St. Patrick’s Day.

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Data Impact by NielsenIQ = All store locations, all SKUs, every day.

Do you have a comprehensive, category-wide read on assortments?

Our platform tracks every SKU entering every online store.

This granular view reveals valuable information like competitor innovations.

This analysis, for example, uncovers the exact number of new products launched across four whiskey subcategories.

A true market overview requires exhaustive, store-level data collection. It can identify & capture product launches that are regional or format-specific.

 

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