There are several reasons for the explosive growth of qcomm, and it’s certain that the unusual environment created by the pandemic played (and plays) a major role. Technology, cultural forces and the prior existence of companies like Uber and Deliveroo are also definite contributors.
The explosive growth of instant delivery platforms is ubiquitous in urban centers in the US and Europe. New entrants in this space are attracting huge sums of venture capital but have yet to establish a clear path to profitability.
Key elements to review for digital shelf optimization. Strong digital commerce requires updating and upgrading the core digital shelf KPIs.
How a product performs in search is directly correlated to conversion rates.
That’s why measuring the search KPIs comprehensively, and not just from a sample of stores, is critical.
Search ranking and share of search vary by estore.
Organic search is impacted by OOS and distribution gaps.
So accuracy of your search requires tracking estores where your products are missing or out of stock….
The relationship between granularity and out of stock rates is explored in this ebook, the second of two parts.
Do you have a comprehensive, category-wide read on assortments?
This analysis, uncovers the exact number of new products launched across four whiskey subcategories.
The digital shelf is the online environment a product appears in. It’s the online counterpart to a shelf in a physical store.
Consult our Super Bowl analysis to see an example of true granularity. Our store-by-store data gathering benefits CPGs.
Regardez ce webinaire sur l’essor du quick commerce en France.
Gorillas, Flink, Gopuff… Vous avez sûrement déjà pu entendre leur nom si vous habitez ou travaillez dans l’une des grandes villes où ils se développent…
The regular maintenance and optimization of a product’s digital shelf is essential as the shift to online CPG shopping continues and increasing numbers of shoppers change their shopping habits.
The importance of ranking well in search results is of utmost importance at all retailers, including Amazon. About 80% of in-basket…
The walled garden of data collection cultivated at pure online player Amazon is well established and very valuable
Watch as NielsenIQ’s Head of Omnichannel Measurement and Insights Harvey Ma speaks with Vivian Polishuk from Clif Bar & Company, an employee-owned maker of energy bars and other energy foods.
How has Clif Bar evolved in their measurement and management of their omnichannel business?
For our fifth episode of Eretail talks, “Evolving with the omnichannel”, we were pleased to speak with Brice Mathé, Field Sales Director and Sales Development Manager at Melitta France. In this episode, Brice shares his expertise on changes in the omnichannel and organizational transformation at CPGs to adapt to it.
Only accurate and granular OOS data is actionable because it gives complete visibility on actual performance by store, which can help identify opportunities, localize issues and address gaps in availability.
Our speakers offer expert insight into the impact of omnichannel evolution on online availability and the social & economic factors influencing it such as Brexit and Covid-19.
All manufacturers have differing levels of digitization, and capability needs vary accordingly. Necessary adaptations can range from an internal digital transformation to adopting a new operational model.
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