Regardez ce webinaire sur l’essor du quick commerce en France.
Gorillas, Flink, Gopuff… Vous avez sûrement déjà pu entendre leur nom si vous habitez ou travaillez dans l’une des grandes villes où ils se développent…
Watch as NielsenIQ’s Head of Omnichannel Measurement and Insights Harvey Ma speaks with Vivian Polishuk from Clif Bar & Company, an employee-owned maker of energy bars and other energy foods.
How has Clif Bar evolved in their measurement and management of their omnichannel business?
For our fifth episode of Eretail talks, “Evolving with the omnichannel”, we were pleased to speak with Brice Mathé, Field Sales Director and Sales Development Manager at Melitta France. In this episode, Brice shares his expertise on changes in the omnichannel and organizational transformation at CPGs to adapt to it.
This analysis showcases how the category size change in hand sanitizing products brought on by Covid varied in different regions at Kroger.
Our days of promotion KPI tracks how many days your products are promoted at every single online store they’re sold at.
Going into the festive season, some categories are being promoted less.
There is a significant difference between location-based analytics and sample-based analytics. See how important the difference can be for your brand in this analysis.
For our fourth episode of Eretail talks, “The CPG omnishopper”, we were delighted to welcome Emmanuelle Orgogozo, Founder of 360º West.
In this episode, Emmanuelle shares insights into the increasing personalization in omnichannel and other topics.
What should you take into account when assembling an assortment?
There are particular considerations that should always be top of mind when choosing an assortment. Our ebook, “3 factors to consider for CPG omnichannel assortment” will give you insight into what they are and how to make them work for you.
The pandemic has created ideal conditions for smaller brands to make gains.
Take a look at our analysis to see a precise example of the impact of these up-and-comers on a specific category.
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