Search ranking is critical. 80% of in-basket products appear in the top 10.
Do your analytics provide for the different algorithms used by each retailer?
This webinar explores the role Covid is playing in increasing online grocery shopping and how omnishoppers buy differently. More choice means less loyalty so brands and retailers need to adopt their strategies by lowering delivery costs, for instance, or using strategic basket composition prompts.
What’s the best approach for assembling your assortment for CPG products? A consideration of retailer strategies, formats, channels, and challenger brand activity is necessary.
Consult our mini guide for insight into how to improve your assortment.
In our third episode of Eretail talks, “Collaborating with Amazon”, we’re honored to welcome Anh-Mai Vu, Co-founder and CCO at Follow the Consumer
To adapt to the omnichannel reality ushered in by the widespread uptake of online grocery shopping during the pandemic, large manufacturers are changing their internal design to accelerate digital commerce.
This article explores four common operational models CPGs currently employ.
This webinar explores the role Covid is playing in increasing online grocery shopping and how omnishoppers buy differently. More choice means less loyalty so brands and retailers need to adopt their strategies by lowering delivery costs, for instance, or using strategic basket composition prompts.
The pandemic intensified the need for CPGs to focus on ecommerce and optimize execution at omnichannel retailers. Ecommerce is now the biggest source of growth for manufacturers, so overinvesting there is an appropriate strategy. The question is where and how to invest…
For the CPG sector, Covid-19 brought with it a decade’s worth of digital maturation in months. As a consequence, most manufacturers have felt the need to reorganize internally to address the new market complexity.
There are several contributors in assembling a CPG omnichannnel assortment. Product category, retailer strategies and seasonal considerations all play a role, but consumer demand exerts an overriding force. Read our analysis for a concrete example of this perennial consideration in assortment.
For our fourth episode of Eretail talks, “The CPG omnishopper”, we were delighted to welcome Emmanuelle Orgogozo, Founder of 360º West.
In this episode, Emmanuelle shares insights into the increasing personalization in omnichannel and other topics.
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