Enhanced measurement of omnichannel activity
Accurate measurement of CPG omnichannel activity requires one source of truth with a full dataset.
This dataset must incorporate an on and offline analysis that includes both sales data and the full suite of digital shelf KPIs with granular location-based analytics.
Watch this webinar for a deep dive into this new type of data and how it gives both brands and retailers unprecedented insight into consumer behavior, brand performance and best-in-class omnichannel execution.
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