Online availability in the omnichannel world

Everything FMCGs need to know

Rameen Aini, Senior Ecommerce Manager at McCormick and Marcelina Fedczyszyn, Customer Success Director at Data Impact by NielsenIQ offer their expert insight in this recording. 

They discuss how the evolution of the omnichannel is impacting online availability and how social & economic factors such as Brexit and Covid-19 also have an influence on it. 

They explore:

  • how CPGs can best adapt to omnichannel challenges
  • the most important KPIs to track
  • the future of online availability on retailer platforms

The webinar was produced in cooperation with My Digital Shelf.

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