WEBINAr RECORDING:

Search 2.0: How to optimize search & product discoverability

With insights from Barilla

Search optimization is becoming essential for your brand to win on the digital shelf.

Following our previous episode “How to become a top brand on UK grocery retailer web searches and the key learnings & implications for a post covid-19 era” that you can find here, the recording of this new webinar on the topic of “Search 2.0: How to optimize your search & product discoverability” is now available !

Take advantage of the insights from our special guest Guy Keeling, VP eCommerce at Barilla.

Speakers:

Lakshmi Sundararajan

Lakshmi Sundararajan

Client Partner
Data Impact

Guy Keeling

Guy Keeling

VP Global eCommerce
Barilla

You will discover the following topics: 

  • Why search optimization is becoming essential for your brand to win on the digital shelf

 

  • What specific parameters impact search and product discoverability and how you can implement these

 

  • Data Impact’s approach to optimizing the Search 2.0 portfolio and what you can learn from this

 

  • A case study of how Barilla significantly increased their product visibility with a leading online Grocer  

 

  • How to measure the results and success of your search optimization strategies with online Grocers
Don't miss a thing !
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