Search 2.0: How to optimize search & product discoverability
With insights from Barilla
Search optimization is becoming essential for your brand to win on the digital shelf.
Following our previous episode “How to become a top brand on UK grocery retailer web searches and the key learnings & implications for a post covid-19 era” that you can find here, the recording of this new webinar on the topic of “Search 2.0: How to optimize your search & product discoverability” is now available !
Take advantage of the insights from our special guest Guy Keeling, VP eCommerce at Barilla.
You will discover the following topics:
- Why search optimization is becoming essential for your brand to win on the digital shelf
- What specific parameters impact search and product discoverability and how you can implement these
- Data Impact’s approach to optimizing the Search 2.0 portfolio and what you can learn from this
- A case study of how Barilla significantly increased their product visibility with a leading online Grocer
- How to measure the results and success of your search optimization strategies with online Grocers