Search 2.0: How to optimize search & product discoverability

With insights from Barilla

Search optimization is becoming essential for your brand to win on the digital shelf.

Following our previous episode “How to become a top brand on UK grocery retailer web searches and the key learnings & implications for a post covid-19 era” that you can find here, the recording of this new webinar on the topic of “Search 2.0: How to optimize your search & product discoverability” is now available !

Take advantage of the insights from our special guest Guy Keeling, VP eCommerce at Barilla.


Lakshmi Sundararajan

Lakshmi Sundararajan

Client Partner
Data Impact

Guy Keeling

Guy Keeling

VP Global eCommerce

You will discover the following topics: 

  • Why search optimization is becoming essential for your brand to win on the digital shelf


  • What specific parameters impact search and product discoverability and how you can implement these


  • Data Impact’s approach to optimizing the Search 2.0 portfolio and what you can learn from this


  • A case study of how Barilla significantly increased their product visibility with a leading online Grocer  


  • How to measure the results and success of your search optimization strategies with online Grocers
Don't miss a thing !
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