Webinar recording: How to create a successful omnichannel strategy


The trend towards omnichannel accelerated during the pandemic. As a result, the CPG landscape continues to transform. Many factors are now creating increasing complexity for manufacturers and retailers.  

This marketplace transformation is the subject of this webinar. 

Among other things, this webinar address these topics: 

  • The challenges omnichannel brings and how to overcome them.
  • The emerging picture of the future.
  • Agency and manufacturer perspectives and insights on navigating the omnichannel environment.


  • Stephen Chriss, Customer Vice President ShopperX & Omni Channel Marketing – Snacks at The Campbell Soup Company.  
  • Amy Lanzi, SVP, Commerce Practice Lead at Publicis Groupe US.  
  • Joy Thorn, Senior Client Partner at Data Impact.  

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