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Location-based analytics

Move away from sample-based monitoring to accommodate the complex ecommerce reality

Location based analytics

LBA is a critical need for CPG brands to have an accurate measurement of product availability, pricing, promotion, search and the effectiveness of media buys.

Store-based ecommerce (delivery and pickup) is the fastest-growing online shopping sector. The granularity of this channel creates complexity and consequently an absence of location-specific data creates creates huge gaps in execution.

location based CPG

These gaps occur at every stage of the warehouse to the POS journey, and result in an absence of essential monitoring, performance and predictive analytics.

location based availability

Online availability: 

No way of seeing if or where products are OOS.

location based Visibility

Visibility: 

Inability to know what share of voice products have per store, or how to improve it.

location based attractiveness

Attractiveness: 

Know which of your pricing, placing and content agreements are being respected.

Common challenges our platform addresses

Location based analytics stores

misleading insights based on samples of stores

CPG online retailers

Inability to collaborate with retailers due to limited datasets and inaccurate data

online grocery data cleaning

Time-consuming data cleaning and loading

location based analytics impossible

Impossible execution

Competition media CPG

Limited monitoring of competitors

location based analytics automatization

No automated action or insights

Our Solution

Data Impact is the only scalable digital shelf analytics platform

Our platform provides:

platform location based analytics data impact by nielseniq

Daily geolocalized data covering 100% of all locations

Best practice human-verified data cleaning- Optimal 100% in- house data scraping & cleaning process

A business tool with clear guidelines for performance improvement

Full category views, with automated seasonal and innovations tracking

BOOK A DEMO

The long-standing and trusted partnership that we have with Data Impact allows us to have access to data that we don’t have internally and that is difficult to get anywhere else

JESSICA OHANIAN,

Head of Ecommerce Customer Service

Related Content
Blogposts

CPG data analytics, part 1

Strong data analysis can benefit several teams. The insights it provides are relevant to ecomm managers, KAMs, revenue management, supply chain teams, category managers and the C suite.
This article discusses the challenges and opportunities of analytics.

Read More »
Blogposts

CPG data analytics, part 2

As mentioned in our first of these two articles, many CPGs are suffering from data overload. This article suggests actionable solutions for CPGs. It discusses establishing a data strategy, data lake development, the challenges in data analytics and what the future holds for CPG data.

Read More »
Learn more

Our competitive advantages

COLLABORATION

We partner with our clients to adapt our platform specifically to their needs.

ACTIONABILITY

Our guidance provides precise, accountable steps to address business needs and includes automated reports, scorecards and alerts.

SUPPORT

Our clients get ongoing, personalized, expert assistance from our Customer Success Managers as well as our Client Support group. 
expertise - Data Impact

EXPERTISE

All Data Impact’s employees have deep insight into the CPG market. We regularly conduct webinars and produce content showcasing our thought leadership.
data accuracy - data impact

DATA ACCURACY

Our data is collected from the most precise points possible. We aggregate and clean our data daily, with human validation.
reviews client CPG
The data is highly reliable, the customer service is excellent, and the insights gained from the metrics allow us to achieve better business performance. Understanding our position in terms of distribution, visibility, content, and media is primordial to remain competitive and Data Impact excels at providing us this understanding in a comprehensive manner.
Marie Castanier
Marie CastanierE-merchandising & Conversion Manager
Unilever

"Data Impact helped us to address out-of-stocks and improve forecasting especially on seasonal products. We also improved our product listing and made sure we use right assets for our products."
Jan Kolin
Jan KolinCustomer Activation Manager
Mondelez CZ

"Data Impact’s decision making tool addresses our omnichannel needs. They ensure that the data from every online point of sales is collected, cleaned and retrieved easily through their tool."
Gregoire Argand
Gregoire ArgandHead of Digital, Marketing & E-commerce, Pepsico


"Data Impact gave us a better understanding of our online business and helped us optimize execution."
Romain David
Romain DavidEcommerce Director, Unilever


"Super satisfied with the service provided by Data Impact's tools and the strong added value of the team"
Anaïde Casi
Anaïde CasiDigital & E-Commerce Manager at Mars Petcare
Data Impact has become our global ecommerce monitoring solution with customized cost efficient tools and support. They have been able to scale to meet our retailer's needs while proactively bringing consulting projects to accelerate our ecommerce business this year.
Peter Z. Sliwinski
Peter Z. SliwinskiSenior Ecommerce manager, Bel

"Data Impact’s team has customer at heart, they always manage to personalize their solution to our needs. Their unique click and solution approach make them unique on the market."
Jérôme Vittoz
Jérôme VittozHead of eCommerce / Digital Solution Europe at Mondelēz International
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Some of the best brands in the world have radically improved their performance with the Data Impact platform.
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