Move away from sample-based monitoring to accommodate the complex ecommerce reality
LBA is a critical need for CPG brands to have an accurate measurement of product availability, pricing, promotion, search and the effectiveness of media buys.
Store-based ecommerce (delivery and pickup) is the fastest-growing online shopping sector. The granularity of this channel creates complexity and consequently an absence of location-specific data creates creates huge gaps in execution.
These gaps occur at every stage of the warehouse to the POS journey, and result in an absence of essential monitoring, performance and predictive analytics.
No way of seeing if or where products are OOS.
Inability to know what share of voice products have per store, or how to improve it.
Know which of your pricing, placing and content agreements are being respected.
Common challenges our platform addresses
misleading insights based on samples of stores
Inability to collaborate with retailers due to limited datasets and inaccurate data
Time-consuming data cleaning and loading
Limited monitoring of competitors
No automated action or insights
Data Impact is the only scalable digital shelf analytics platform
Our platform provides:
Daily geolocalized data covering 100% of all locations
Best practice human-verified data cleaning- Optimal 100% in- house data scraping & cleaning process
A business tool with clear guidelines for performance improvement
Full category views, with automated seasonal and innovations tracking
The long-standing and trusted partnership that we have with Data Impact allows us to have access to data that we don’t have internally and that is difficult to get anywhere else
Head of Ecommerce Customer Service
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CPG data analytics, part 1
Strong data analysis can benefit several teams. The insights it provides are relevant to ecomm managers, KAMs, revenue management, supply chain teams, category managers and the C suite.
This article discusses the challenges and opportunities of analytics.
CPG data analytics, part 2
As mentioned in our first of these two articles, many CPGs are suffering from data overload. This article suggests actionable solutions for CPGs. It discusses establishing a data strategy, data lake development, the challenges in data analytics and what the future holds for CPG data.
Our competitive advantages
"Data Impact helped us to address out-of-stocks and improve forecasting especially on seasonal products. We also improved our product listing and made sure we use right assets for our products."
"Data Impact’s decision making tool addresses our omnichannel needs. They ensure that the data from every online point of sales is collected, cleaned and retrieved easily through their tool."
"Data Impact gave us a better understanding of our online business and helped us optimize execution."
"Data Impact’s team has customer at heart, they always manage to personalize their solution to our needs. Their unique click and solution approach make them unique on the market."