Move away from sample-based analytics to accomodate the omnichannel reality.
To address every ecommerce issue from distribution to the effectiveness of eretail media buys, store-specific data is absolutely essential. It is the one competitive advantage that truly matters.
Store-based ecommerce (delivery and pickup) is the fastest-growing online shopping sector. The granularity of this channel creates complexity and consequently an absence of location-specific data creates creates huge gaps in execution.
These gaps occur at every stage of the warehouse to the POS journey, and result in an absence of essential monitoring, performance and predictive analytics.
No way of seeing if or where products are OOS.
Inability to know what share of voice products have per store, or how to improve it.
Know which of your pricing, placing and content agreements are being respected.
Common challenges our platform addresses
Faulty insights based on samples of stores
Difficulty partnering with retailers due to relying on inaccurate data
Time-consuming data cleaning and loading
Limited monitoring of competitors
No automated action or insights
Data Impact is the only scalable omnichannel analytics platform that provides accurate and actionable insights
Our platform provides:
Daily geolocalized data covering 100% of all stores
Best practice human-verified data cleaning
A business tool with clear performance-improving guidance
Full category overviews
The long-standing and trusted partnership that we have with Data Impact allows us to have access to data that we don’t have internally and that is difficult to get anywhere else
Head of Ecommerce Customer Service
The current CPG omnichannel shift has potential for CPG companies, digital shelf, location-based analytics, assortment and sales.
Our competitive advantages
"Data Impact helped us to address out-of-stocks and improve forecasting especially on seasonal products. We also improved our product listing and made sure we use right assets for our products."
"Data Impact’s decision making tool addresses our omnichannel needs. They ensure that the data from every online point of sales is collected, cleaned and retrieved easily through their tool."
"Data Impact gave us a better understanding of our online business and helped us optimize execution."
"Data Impact’s team has customer at heart, they always manage to personalize their solution to our needs. Their unique click and solution approach make them unique on the market."