Click & Collect
Stores seem to be becoming the foundation for the e-commerce development of FMCG businesses. Creating successful omnichannel strategies has been one of the main priorities for FMCG e-commerce teams. In this post, we explain you why the Pick up and Delivery from stores will continue growing in the US.
After being developed in multiple countries, the Click & Collect (known also as Pick up) channel seems to be the response of traditional retailers to pure players from France, UK to the US.