Online retail media has some significant advantages over traditional media such as the ability to know how many impressions an ad gets, click-through rates
Take a look at these quick eRetail Media analysis we publish weekly on our linkedin page.
The results come from our data that are collected at every e-point of sale and analyzed by our consultants.
For this special occasion, we received Karen Lu Satterlie, eCommerce Manager at Henkel (US) who presented alongside Lakshmi Sundararajan, Client Partner at Data Impact.
The e-commerce boom and the development of the offer accelerate investments in E-retail media across the FMCG market, especially since the Covid-19 crisis.