The online grocery market in Spain, Germany, Korea and Japan

world online grocery market

As CPG ecommerce accelerates all over the world due to Covid, existing markets have influenced how individual countries adapt to the changing needs of consumers. The markets in the US, UK, France and China have all also evolved in their own way.

China: the CPG omnichannel model for the future

china omnichannel model CPG

The Chinese CPG market is the most mature in the world. An overview of how retailers have adopted an omnichannel approach to consumers is indicative of the online evolution the West will soon undergo.