This whitepaper is the second of two studies, the first of which describes the evolution of ecommerce from a discrete channel into omnichannel.
The current CPG omnichannel shift has potential for CPG organization, digital shelf, analytics, assortment and sales.
The omnichannel market for CPGs is increasingly complex which is both a challenge and an opportunity.
As more and more consumers turn to the internet for a portion or all of their grocery shopping, online and offline have merged into the consumer-centric omnichannel market.
What is the impact on the internal organization? What are the KPIs to measure? What new skills & tools are needed? Watch the video.
This whitepaper is the first of two studies, describing the evolution of eCommerce from a discrete channel into omnichannel. This paper’s emphasis lies on the causal roots and effects of omnichannel on retailers.