As more and more consumers turn to the internet for a portion or all of their grocery shopping, online and offline have merged into the consumer-centric omnichannel market.
As CPG ecommerce accelerates all over the world due to Covid, existing markets have influenced how individual countries adapt to the changing needs of consumers. The markets in the US, UK, France and China have all also evolved in their own way.
If there is one element of the digital shelf that is truly essential, it’s the hero image. This is the part of the digital shelf that allows consumers to find what they’re looking for. Optimizing this image for discoverability is key. An image carousel is still necessary, but the hero image is particularly important as it functions as the part of the product description that allows shoppers to identify a product.
When putting together a digital shelf strategy it’s important to consider what medium you’ll be using. Like all retailers, Amazon has its own search engine criteria, and differs in other ways from bricks and clicks retailers. As Amazon is expected to capture 50% of the ecommerce market in 2021, having a dedicated digital shelf strategy is important.
Winning on the digital shelf requires a clear understanding of how customers are interacting with your product’s online presence, as well as competitor’s. It also requires and understanding of the platform products appear on, as pure players like Amazon differ significantly from traditional retailers.
There are several elements that are essential to success in online CPG marketing. This article looks at four interconnected elements that work together to ensure fluid ecommerce functionality.
The online UK retail market has grown at a pace of 20% year over year since 2016, making the UK the most active player in ecommerce in Europe.