How proficient is your company in its understanding of ecommerce? Being adept at omnichannel sales is no longer optional for key Fortune 500 brands today.
Rejoignez notre webinar exclusif sur “Comment gérer la complexité du eretail media : les clés de la réussite” et apprenez davantage sur les éléments essentiels de ce domaine en constante évolution.
Discover some of the latest trends and opportunities in content strategy and execution from leading ecommerce content experts. This webinar covers everything from content strategy to personalization for maximizing resources per retailer.
Identifying trends and uncovering blind spots requires access to a new type of market intelligence.
Learn how to define and measure today’s omnichannel marketplace accurately to inform your strategy from leaders at Kellogg and NielsenIQ.
Every brand knows that mastering ecommerce is essential to drive growth or even to survive.
For CPG manufacturers, the competition is fierce and the marketing complex with the online shopping experience being location-based.
OPEN REGISTRATION!
Amazon devient un enjeu de plus en plus important pour les CPG et il présente des challenges différents des autres enseignes.
Toutes ces spécificités du modèle doivent être appréhendées et comprises afin d’identifier les leviers de performance prioritaires et les actions possibles.
Ecommerce is booming. As a result, it’s evolving fast.
Now that the basics are fixed, manufacturers need accurate visibility measurements and ways to take action to improve performance.
In this recording the participants discuss implementing the insights from data with brands and retailers to boost the online performance of multiple business drivers.
Topics covered:
-Merging data with actual logistics
-Finding the balance between private and national brands
-Lots more!
In this recording our experts examine online visibility from multiple perspectives, organic and paid levers as part of the shopper journey, and differences among markets.
You’ll learn about:
-Barilla’s online visibility journey and strategies
-Organic and paid levers in detail – including search, emedia and more!
Regardez ce webinaire sur l’essor du quick commerce en France.
Gorillas, Flink, Gopuff… Vous avez sûrement déjà pu entendre leur nom si vous habitez ou travaillez dans l’une des grandes villes où ils se développent…
Watch as NielsenIQ’s Head of Omnichannel Measurement and Insights Harvey Ma speaks with Vivian Polishuk from Clif Bar & Company, an employee-owned maker of energy bars and other energy foods.
How has Clif Bar evolved in their measurement and management of their omnichannel business?
For our fifth episode of Eretail talks, “Evolving with the omnichannel”, we were pleased to speak with Brice Mathé, Field Sales Director and Sales Development Manager at Melitta France. In this episode, Brice shares his expertise on changes in the omnichannel and organizational transformation at CPGs to adapt to it.
Our speakers offer expert insight into the impact of omnichannel evolution on online availability and the social & economic factors influencing it such as Brexit and Covid-19.
For our fourth episode of Eretail talks, “The CPG omnishopper”, we were delighted to welcome Emmanuelle Orgogozo, Founder of 360º West.
In this episode, Emmanuelle shares insights into the increasing personalization in omnichannel and other topics.
This webinar explores the role Covid is playing in increasing online grocery shopping and how omnishoppers buy differently. More choice means less loyalty so brands and retailers need to adopt their strategies by lowering delivery costs, for instance, or using strategic basket composition prompts.
In our third episode of Eretail talks, “Collaborating with Amazon”, we’re honored to welcome Anh-Mai Vu, Co-founder and CCO at Follow the Consumer
This webinar explores the role Covid is playing in increasing online grocery shopping and how omnishoppers buy differently. More choice means less loyalty so brands and retailers need to adopt their strategies by lowering delivery costs, for instance, or using strategic basket composition prompts.
Yacine TERKI, Anh-Mai VU et Jérôme JOHAN discutent en détail des différences entre Amazon et détaillants classiques, des spécificités des catégories sur Amazon, ainsi que des différents business model.
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