Every brand knows that mastering ecommerce is essential to drive growth or even to survive.
For CPG manufacturers, the competition is fierce and the marketing complex with the online shopping experience being location-based.
OPEN REGISTRATION!
Amazon devient un enjeu de plus en plus important pour les CPG et il présente des challenges différents des autres enseignes.
Toutes ces spécificités du modèle doivent être appréhendées et comprises afin d’identifier les leviers de performance prioritaires et les actions possibles.
Ecommerce is booming. As a result, it’s evolving fast.
Now that the basics are fixed, manufacturers need accurate visibility measurements and ways to take action to improve performance.
In this recording the participants discuss implementing the insights from data with brands and retailers to boost the online performance of multiple business drivers.
Topics covered:
-Merging data with actual logistics
-Finding the balance between private and national brands
-Lots more!
In this recording our experts examine online visibility from multiple perspectives, organic and paid levers as part of the shopper journey, and differences among markets.
You’ll learn about:
-Barilla’s online visibility journey and strategies
-Organic and paid levers in detail – including search, emedia and more!
Regardez ce webinaire sur l’essor du quick commerce en France.
Gorillas, Flink, Gopuff… Vous avez sûrement déjà pu entendre leur nom si vous habitez ou travaillez dans l’une des grandes villes où ils se développent…
Watch as NielsenIQ’s Head of Omnichannel Measurement and Insights Harvey Ma speaks with Vivian Polishuk from Clif Bar & Company, an employee-owned maker of energy bars and other energy foods.
How has Clif Bar evolved in their measurement and management of their omnichannel business?
For our fifth episode of Eretail talks, “Evolving with the omnichannel”, we were pleased to speak with Brice Mathé, Field Sales Director and Sales Development Manager at Melitta France. In this episode, Brice shares his expertise on changes in the omnichannel and organizational transformation at CPGs to adapt to it.
Our speakers offer expert insight into the impact of omnichannel evolution on online availability and the social & economic factors influencing it such as Brexit and Covid-19.
For our fourth episode of Eretail talks, “The CPG omnishopper”, we were delighted to welcome Emmanuelle Orgogozo, Founder of 360º West.
In this episode, Emmanuelle shares insights into the increasing personalization in omnichannel and other topics.
This webinar explores the role Covid is playing in increasing online grocery shopping and how omnishoppers buy differently. More choice means less loyalty so brands and retailers need to adopt their strategies by lowering delivery costs, for instance, or using strategic basket composition prompts.
In our third episode of Eretail talks, “Collaborating with Amazon”, we’re honored to welcome Anh-Mai Vu, Co-founder and CCO at Follow the Consumer
This webinar explores the role Covid is playing in increasing online grocery shopping and how omnishoppers buy differently. More choice means less loyalty so brands and retailers need to adopt their strategies by lowering delivery costs, for instance, or using strategic basket composition prompts.
Yacine TERKI, Anh-Mai VU et Jérôme JOHAN discutent en détail des différences entre Amazon et détaillants classiques, des spécificités des catégories sur Amazon, ainsi que des différents business model.
For our second episode of Eretail talks we’re very pleased to welcome Natalie James, Ecommerce Insight Manager Continental Europe at The Kraft Heinz Company.
Our first edition of the Eretail Talks video podcast series features Peter Sliwinski, Sr. Manager Ecommerce Sales & Business Development at Bel. In this episode, Peter discusses pressing omnichannel issues for CPGs, ecomm organization and retailer strategies.
Monitoring and amplifying your share of voice is essential for CPG brands. Watch this webinar for valuable insights into how to optimize your online brand presence.
Last year’s ecommerce boom transformed online activity worldwide and accelerated the trend towards omnichannel. Now, consumer behavior and the marketplace are changing at an amazing pace. A multitude of factors is creating great complexity for manufacturers and retailers.
DataImpact undertakes to ensure that the collection and processing of your data, carried out from the www.dataimpact.io site, comply with the Data Protection Act and the RGPD. This processing is necessary for the execution of our services and the internal functioning of our company. For any information on the protection of personal data, you can also consult the site of the Commission Informatique et Liberté www.cnil.fr.
Personal data are collected by : Société par actions simplifiée DataImpact whose registered office is at 39 Rue Lucien Sampaix, 75010 Paris, RCS PARIS 799 367 222 T: +33 (0)1 42 51 87 08
DataImpact is likely to collect personal data about you for the purposes necessary for its activity, whether in terms of recruitment, responding to your requests for information, execution and monitoring of service contracts. Types of data collected: DataImpact only collects data that is strictly necessary for the purposes of its activity. The personal data collected can be the following:
-In the context of a request for information (name, first name, email, telephone, company name).
-As part of a recruitment process: (surname, first name, email, telephone, company name), information on the curriculum vitae (marital status, surname, first name, date and place of birth, nationality, professional background, academic background, hobbies)
-If necessary, connection data including your IP address may be collected for purely statistical purposes.
The personal data collected by DataImpact are those directly given by the person concerned when using the contact form or surfing on the site www.dataimpact.io.
To date, DataImpact does not transfer, nor envisage any transfer of your personal data to a non-European Union member state.
Connection data are kept at the latest within one year after connection to the www.dataimpact.io website.
Data relating to applicants for a post are kept at the latest five years after the last contact, with a view to possible recruitment.
Data of prospects are kept no later than three years after the last contact.
Customer data are kept for the duration of the service contract.
DataImpact ensures that its employees and service providers, subcontractors or hosts, also respect the absolute confidentiality of the information provided to them.
We maintain in-house electronic and organizational security measures in relation to the collection, storage, and communication of data.
DataImpact takes all appropriate measures in order to facilitate the exercise of the rights of its clients regarding their personal data (right of access, rectification, deletion, limitation of processing, portability, to define the fate of its data after death).
The information provided in connection with the exercise of these rights is provided in writing or electronically. On request, the information may be provided orally. All requests should be sent by post to 739 Rue Lucien Sampaix, 75010 Paris or to [email protected]
In accordance with the regulations in force, your request must be signed and accompanied by a photocopy of an identity document bearing your signature and specify the address to which the reply should be sent. A reply will then be sent to you as soon as possible and in any event within one month of receipt of the request.
The new article 40-1 of the French Data Protection Act allows individuals to give instructions regarding the storage, deletion and communication of their data after their death.
You can read the procedure relating to these directives by following the following link: “https://www.cnil.fr/fr/ce-que-change-la-loi-pour-une-republique-numerique-pour-la-protection-des-donneespersonnelles#mortnumerique”.
You are informed that, during your visits to the www.dataimpact.io website, a cookie may, if necessary, be automatically installed on your browser software. A cookie is a small file stored on your computer. As such, it is a block of data that does not allow users to be identified but is used to record information relating to their browsing on the site. Cookies are used, on the one hand, to facilitate your navigation on the site and, on the other hand, for statistical purposes. In order to better know the frequentation of the site, we (mainly) measure the number of pages viewed, visitors, visits, as well as the activity of visitors on our site and their frequency of return.
The parameters of the browser software make it possible to inform about the presence of cookies and possibly to refuse them in the manner described at the following address “http://www.cnil.fr/vos-libertes/vos-traces/les-cookies/”.
You have the right to access, withdraw and modify personal data communicated through cookies under the conditions indicated above.
Article 6 III of the Law of 22 June 2004
Société par action simplifiée DataImpact
39 Rue Lucien Sampaix, 75010 Paris
T: +33 (0)1 42 51 87 08
M: [email protected]
RCS PARIS 799 367 222
Director of publication: Yacine TERKI
Hosting : O2 SWITCH 222 Boulevard Gustave Flaubert 63000 Clermont-Ferrand
The information contained and consultable on this site is provided for information purposes by DataImpact. They can be modified at any time without notice. Under no circumstances does it constitute advice or a service of any kind whatsoever. You assume full responsibility for the use of this site or the information it contains.
DataImpact cannot be held responsible for damages related to the consultation or use of the website by the user. Hypertext links may refer to third party sites over which DataImpact has no control.
DataImpact declines all responsibility for the content of these sites. The use of this service is reserved for strictly personal use. Any reproduction or representation, of all or part of the information, brochures or logos contained on the site, on any medium whatsoever, is prohibited. Failure to comply with this prohibition constitutes an infringement that may result in civil and criminal liability of the counterfeiter.
