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Two ways to put granularity to work
for measuring market share on AMZ
In this explainer, we address the complexities of measuring market share on AMZ, emphasizing the need for granularity due to its unique operational model and immense sales volume. We highlight two key methods for applying granularity in AMZ market share measurement.
Data collection discussion guide
Divided into five sections for quick reference, each part contains graphs or tables that provide the essential information regarding the crucial questions to ask about your data.
Retailer-specific SEO recipe
Appearing amongst the very first results on a retailer’s website is critical. Even if no conversion occurs, being visible means being top of mind.
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thumbnail webinar recording stepping up your online visibility

Webinar recording: Stepping up your online visibility with Barilla

In this recording our experts examine online visibility from multiple perspectives, organic and paid levers as part of the shopper journey, and differences among markets.
You’ll learn about:

-Barilla’s online visibility journey and strategies

-Organic and paid levers in detail – including search, emedia and more!

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Clif Bar & Company: Excelling at both in-store and online

Watch as NielsenIQ’s Head of Omnichannel Measurement and Insights Harvey Ma speaks with Vivian Polishuk from Clif Bar & Company, an employee-owned maker of energy bars and other energy foods.

How has Clif Bar evolved in their measurement and management of their omnichannel business?

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Eretail talks episode 5

Video podcast: Eretail talks, episode 5

For our fifth episode of Eretail talks, “Evolving with the omnichannel”, we were pleased to speak with Brice Mathé, Field Sales Director and Sales Development Manager at Melitta France. In this episode, Brice shares his expertise on changes in the omnichannel and organizational transformation at CPGs to adapt to it.

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eretail talks episode four - Data Impact

Video podcast: Eretail talks, episode 4

For our fourth episode of Eretail talks, “The CPG omnishopper”, we were delighted to welcome Emmanuelle Orgogozo, Founder of 360º West.

In this episode, Emmanuelle shares insights into the increasing personalization in omnichannel and other topics.

Read More »

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