They’ll examine online visibility from multiple perspectives, organic and paid levers as part of the shopper journey, and differences among markets.
You’ll learn about:
Barilla’s online visibility journey and strategies
Organic and paid levers in detail – including search, emedia and more!
Regardez ce webinaire sur l’essor du quick commerce en France.
Gorillas, Flink, Gopuff… Vous avez sûrement déjà pu entendre leur nom si vous habitez ou travaillez dans l’une des grandes villes où ils se développent…
Watch as NielsenIQ’s Head of Omnichannel Measurement and Insights Harvey Ma speaks with Vivian Polishuk from Clif Bar & Company, an employee-owned maker of energy bars and other energy foods.
How has Clif Bar evolved in their measurement and management of their omnichannel business?
For our fifth episode of Eretail talks, “Evolving with the omnichannel”, we were pleased to speak with Brice Mathé, Field Sales Director and Sales Development Manager at Melitta France. In this episode, Brice shares his expertise on changes in the omnichannel and organizational transformation at CPGs to adapt to it.
Our speakers offer expert insight into the impact of omnichannel evolution on online availability and the social & economic factors influencing it such as Brexit and Covid-19.
For our fourth episode of Eretail talks, “The CPG omnishopper”, we were delighted to welcome Emmanuelle Orgogozo, Founder of 360º West.
In this episode, Emmanuelle shares insights into the increasing personalization in omnichannel and other topics.
This webinar explores the role Covid is playing in increasing online grocery shopping and how omnishoppers buy differently. More choice means less loyalty so brands and retailers need to adopt their strategies by lowering delivery costs, for instance, or using strategic basket composition prompts.
In our third episode of Eretail talks, “Collaborating with Amazon”, we’re honored to welcome Anh-Mai Vu, Co-founder and CCO at Follow the Consumer
This webinar explores the role Covid is playing in increasing online grocery shopping and how omnishoppers buy differently. More choice means less loyalty so brands and retailers need to adopt their strategies by lowering delivery costs, for instance, or using strategic basket composition prompts.
Yacine TERKI, Anh-Mai VU et Jérôme JOHAN discutent en détail des différences entre Amazon et détaillants classiques, des spécificités des catégories sur Amazon, ainsi que des différents business model.
For our second episode of Eretail talks we’re very pleased to welcome Natalie James, Ecommerce Insight Manager Continental Europe at The Kraft Heinz Company.
Our first edition of the Eretail Talks video podcast series features Peter Sliwinski, Sr. Manager Ecommerce Sales & Business Development at Bel. In this episode, Peter discusses pressing omnichannel issues for CPGs, ecomm organization and retailer strategies.
Monitoring and amplifying your share of voice is essential for CPG brands. Watch this webinar for valuable insights into how to optimize your online brand presence.
Last year’s ecommerce boom transformed online activity worldwide and accelerated the trend towards omnichannel. Now, consumer behavior and the marketplace are changing at an amazing pace. A multitude of factors is creating great complexity for manufacturers and retailers.
The acquisition of Data Impact by NielsenIQ marked an important turning point in the evolution of CPG data analytics. Watch this webinar for insights into the reasons for the acquisition and the roadmap for Data Impact by NielsenIQ.
Visibility plays a major role for brands in today’s competitive ecommerce environment.
Learn about essential actions to take to optimize your digital shelf in this webinar.
Comment tenir vos promesses stratégiques dans un monde ecommerce en pleine expansion?
Profitez d’une discussion entre Jeremy Hoy, eCommerce Managing Director chez Group M, Damien Lallié, Directeur Digital & eCommerce chez Panzani et Yacine Terki, Co-fondateur de Data Impact sur le sujet.
Keynote recording: Ecommerce PGC : Perspectives en France et à l’international.
Ce keynote est présenté par Ludovic Gallen, Cofondateur de Data Impact à la Conference ecommerce et omnicanal 2021 organisée par l’Institut du Commerce.
Voir le replay ici!
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