Eretail media monitoring

Online media is a key lever used by CPG brands to increase their visibility on retailer websites

Eretail media analytics

The growth of ecommerce is driving brands to identify new levers and ways to optimize their product visibility across retailer websites. Accordingly, brands are dramatically increasing their online marketing budgets.

eretail media CPG

Common challenges our platform addresses

Investments in eretail media –search and banners– must be accountable and brands need monitoring tools to optimize their media buy ROI. 

Visibility eretail media

No visibility of competitor’s activations

eretail media executions

Need for analysis of media execution effectiveness

share of voice eretail media

Complexity of estimating share of voice correctly

Our eretail media solution

We’ve developed an eretail optimizer with our clients which is applicable to brick and mortar and pure player channels.

Our platform provides:

platform eretail media data impact by nielseniq

Overview of competitor strategies 

Eretail media calendars

Standard calculation of share of voice

Views of search and shelf banners

Automated advertising media plans

Automated cleaning and categorization 

Data Impact’s decision-making tool addresses our omnichannel needs. They ensure that the data from every online point of sale is collected, cleaned and retrieved easily through their tool.

Gregoire Argand

Head of Digital, Marketing & Ecommerce 

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Our competitive advantages


We partner with our clients to adapt our platform specifically to their needs.


Our guidance provides precise, accountable steps to address business needs and includes automated reports, scorecards and alerts.


Our clients get ongoing, personalized, expert assistance from our Customer Success Managers as well as our Client Support group. 
expertise - Data Impact


All Data Impact’s employees have deep insight into the CPG market. We regularly conduct webinars and produce content showcasing our thought leadership.
data accuracy - data impact


Our data is collected from the most precise points possible. We aggregate and clean our data daily, with human validation.
Mondelez, Unilever, Pepsico and other market leaders use our service to get the most comprehensive insight into the market available. Get in touch today and transform your ecommerce business.
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Some of the best brands in the world have radically improved their performance with the Data Impact platform.
Discover how.