Eretail media monitoring
Online media is a key lever used by CPG brands to increase their visibility on retailer websites
The growth of ecommerce is driving brands to identify new levers and ways to optimize their product visibility across retailer websites. Accordingly, brands are dramatically increasing their online marketing budgets.
Common challenges our platform addresses
Investments in eretail media –search and banners– must be accountable and brands need monitoring tools to optimize their media buy ROI.
No visibility of competitor’s activations
Need for analysis of media execution effectiveness
Complexity of estimating share of voice correctly
Our eretail media solution
We’ve developed an eretail optimizer with our clients which is applicable to brick and mortar and pure player channels.
Our platform provides:
Overview of competitor strategies
Eretail media calendars
Standard calculation of share of voice
Views of search and shelf banners
Automated advertising media plans
Automated cleaning and categorization
Data Impact’s decision-making tool addresses our omnichannel needs. They ensure that the data from every online point of sale is collected, cleaned and retrieved easily through their tool.
Gregoire Argand
Head of Digital, Marketing & Ecommerce
Related Content
Eretail media strategy (the four essential ingredients)
Every retail media activation requires an eretail media strategy for every product, retailer and campaign…
Eretail media transformation
CPG eretail media is changing rapidly. Retailer sites are becoming media platforms. 3rd party cookies are going away. Here’s how to benefit.
Major KPIs for eretail media
Emedia has some significant advantages over traditional media. Here’s what major eretail media KPIs are and how to use them.
Our competitive advantages
COLLABORATION
ACTIONABILITY
SUPPORT
EXPERTISE
DATA ACCURACY
Unilever
"Data Impact helped us to address out-of-stocks and improve forecasting especially on seasonal products. We also improved our product listing and made sure we use right assets for our products."
Mondelez CZ
"Data Impact’s decision making tool addresses our omnichannel needs. They ensure that the data from every online point of sales is collected, cleaned and retrieved easily through their tool."
"Data Impact gave us a better understanding of our online business and helped us optimize execution."
"Data Impact’s team has customer at heart, they always manage to personalize their solution to our needs. Their unique click and solution approach make them unique on the market."
