Amazon market share
Sean Scully
Measuring performance as precisely as possible on Amazon is of increasing interest for many CPGs.
Over the last two years 3P (third party or Seller) sales on Amazon have grown over 50%.
Global circumstances have put pressure on mustard production this year.
Take a look at the results of our online category tracking in France.
Price violations can occur across a country or within the same region. With a simple color coding visualization, manufacturers can quickly identify the lowest and highest prices everywhere.
This ebook provides real examples and guidelines for how to quickly identify these issues.
An above average surge in inflation began to take hold throughout much of the world in the beginning of 2021. At the time of writing, the trend shows no signs of abating and prices are rising at the fastest pace since the 1980s.
The complex interdependence of supply chains that globalization has created makes them vulnerable to disruptions because they are so intricate and often span so many different regions. CPG manufacturers–as well as consumers–are experiencing the effects of those disruptions right now.
In this recording the participants discuss implementing the insights from data with brands and retailers to boost the online performance of multiple business drivers.
Topics covered:
-Merging data with actual logistics
-Finding the balance between private and national brands
-Lots more!
This study of crisps availability in France during the Champions League final offers four levels of analysis: across categories, across retailers, across manufacturers and across regions.
As in many other countries in the world, the rapid expansion of quick commerce is having an impact on the omnichannel grocery sector. What does this mean for retailers and CPGs? How can CPGs benefit from this shift. Our in-depth whitepaper answers these questions and many more. It includes several exclusive analyses.
In this recording our experts examine online visibility from multiple perspectives, organic and paid levers as part of the shopper journey, and differences among markets.
You’ll learn about:
-Barilla’s online visibility journey and strategies
-Organic and paid levers in detail – including search, emedia and more!
This analysis reveals that prices in the beer category have increased through Q4 of 2021 and Q1 of 2022 in the UK, France, and US.
An above-average surge in inflation spread throughout much of the world in the beginning of 2021. Presently, the trend shows no signs of relenting and prices are now at a 40 year high, and rising faster than anytime since the Great Recession. CPG brands are no exception.
Digital shelf analytics are the suite of KPIs that CPGs use to track, measure, improve and predict their product’s digital commerce performance.
They usually exist in the form of a platform or an interface that a data analytics solution provider offers.
Getting the most our of your online media activations requires some planning and discussion with retailers and supply chain teams. These analyses shed light on how to maximize ROAS.
There are several reasons for the explosive growth of qcomm, and it’s certain that the unusual environment created by the pandemic played (and plays) a major role. Technology, cultural forces and the prior existence of companies like Uber and Deliveroo are also definite contributors.
The explosive growth of instant delivery platforms is ubiquitous in urban centers in the US and Europe. New entrants in this space are attracting huge sums of venture capital but have yet to establish a clear path to profitability.
Key elements to review for digital shelf optimization. Strong digital commerce requires updating and upgrading the core digital shelf KPIs.
How a product performs in search is directly correlated to conversion rates.
That’s why measuring the search KPIs comprehensively, and not just from a sample of stores, is critical.
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