The complex interdependence of supply chains that globalization has created makes them vulnerable to disruptions because they are so intricate and often span so many different regions. CPG manufacturers–as well as consumers–are experiencing the effects of those disruptions right now.
In this webinar the participants discuss implementing the insights from data with brands and retailers to boost the online performance of multiple business drivers.
-Merging data with actual logistics
-Finding the balance between private and national brands
-Discovering the reasons behind out of stocks
This study of crisps availability in France during the Champions League final offers four levels of analysis: across categories, across retailers, across manufacturers and across regions.
As in many other countries in the world, the rapid expansion of quick commerce is having an impact on the omnichannel grocery sector. What does this mean for retailers and CPGs? How can CPGs benefit from this shift. Our in-depth whitepaper answers these questions and many more. It includes several exclusive analyses.
They’ll examine online visibility from multiple perspectives, organic and paid levers as part of the shopper journey, and differences among markets.
You’ll learn about:
Barilla’s online visibility journey and strategies
Organic and paid levers in detail – including search, emedia and more!
An above-average surge in inflation spread throughout much of the world in the beginning of 2021. Presently, the trend shows no signs of relenting and prices are now at a 40 year high, and rising faster than anytime since the Great Recession. CPG brands are no exception.
There are several reasons for the explosive growth of qcomm, and it’s certain that the unusual environment created by the pandemic played (and plays) a major role. Technology, cultural forces and the prior existence of companies like Uber and Deliveroo are also definite contributors.
Search ranking and share of search vary by estore.
Organic search is impacted by OOS and distribution gaps.
So accuracy of your search requires tracking estores where your products are missing or out of stock….
Do you have a comprehensive, category-wide read on assortments?
This analysis, uncovers the exact number of new products launched across four whiskey subcategories.
The digital shelf is the online environment a product appears in. It’s the online counterpart to a shelf in a physical store.
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