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Amazon market share

Navigating search on Amazon

This ebook contains three unique analyses which shed light on Amazon’s search algorithm, the relationship between product rating and search position, and the importance of search ranking in terms of click through rate.

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Digital shelf

How to get CPG analytics that work

Too often CPGs spend a lot of time and money on data solutions that don’t work. This practical guide shows you how to approach this project with a reliable method that has been proven to provide reliable analytics manufacturers can actually use and profit from.

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Digital shelf

Étude: E-retail media en France

Cette étude contient un mélange de onze analyses et sondages fait par DIbyNIQ. Les réponses du sondage était recueilli parmi nos clients et les analyses fonctionnent comme preuve de leur constates. Ensemble, ces éléments créent un benchmark sur l’état de l’e-media en France aujourd’hui.

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Location-based analytics

CPG data analytics, part 1

Strong data analysis can benefit several teams. The insights it provides are relevant to ecomm managers, KAMs, revenue management, supply chain teams, category managers and the C suite.
This article discusses the challenges and opportunities of analytics.

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Amazon market share

Amazon seller analytics

As mentioned in our previous article, 3P (third party or Seller) sales on Amazon grew 58% last year, however, Amazon offers no category-wide data on 3P activity.

Manufacturers that use Amazon are eager for this information so that they can know what their market share is, whether or not that share is growing, and how their competitors are performing.

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thumbnail ebook cpg inflation trends in the US
inflation

Tracking CPG inflation trends in the US

An above average surge in inflation began to take hold throughout much of the world in the beginning of 2021. At the time of writing, the trend shows no signs of abating and prices are rising at the fastest pace since the 1980s.

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Thumbnail article The impact of supply chain disruptions on CPGs
supply chain

The impact of supply chain disruptions on CPGs

The complex interdependence of supply chains that globalization has created makes them vulnerable to disruptions because they are so intricate and often span so many different regions. CPG manufacturers–as well as consumers–are experiencing the effects of those disruptions right now.

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thumbnail webinar recording stepping up your online visibility

Webinar recording: Stepping up your online visibility with Barilla

In this recording our experts examine online visibility from multiple perspectives, organic and paid levers as part of the shopper journey, and differences among markets.
You’ll learn about:

-Barilla’s online visibility journey and strategies

-Organic and paid levers in detail – including search, emedia and more!

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thumbnail inflation and cpg brands Data Impact by NielsenIQ
inflation

Inflation and CPG brands

An above-average surge in inflation spread throughout much of the world in the beginning of 2021. Presently, the trend shows no signs of relenting and prices are now at a 40 year high, and rising faster than anytime since the Great Recession. CPG brands are no exception.

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Thumbnail digital shelf analytics article
Digital shelf

What are digital shelf analytics?

Digital shelf analytics are the suite of KPIs that CPGs use to track, measure, improve and predict their product’s digital commerce performance.
They usually exist in the form of a platform or an interface that a data analytics solution provider offers.

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