Dive into the market with our insights
Ebook: Eretail media myth busting
Emedia is attracting a lot of attention at the moment, and for good reason. The changes occurring to online advertising are significant and will have real impact for both manufacturers and retailers. Read our ebook for the truth about three of the most common myths circulating today.
Eretail media strategy (the four essential ingredients)
Broadly speaking, two types of strategies should be established when approaching a media buy: one for different retailers and one for competitors.
The four major eretail media KPIs (and how to use them)
Online retail media has some significant advantages over traditional media such as the ability to know how many impressions an ad gets, click-through rates
Eretail media personalization (and how brands can benefit from it)
The potential within online media for CPGs is rapidly expanding.
Personalization holds perhaps the greatest promise for brands to increase their advertising effectiveness.
Eretail media transformation: the changing environment
The potential within online media for CPGs is rapidly expanding
Eretail media
The current CPG omnichannel shift has potential for CPG organization, digital shelf, analytics, assortment and sales.
Exactly what forms can online media take?
How exactly can brands benefit from emedia and how? This article explains all.
Webinar recording: How to optimize your visibility on the digital shelf
Last year’s ecommerce boom transformed online activity worldwide and accelerated the trend towards omnichannel. Now, consumer behavior and the marketplace are changing at an amazing pace. A multitude of factors is creating great complexity for manufacturers and retailers.
Ebook: Optimizing eretail visibility
Optimizing your visibility in retail, a fundamental pillar.
Download our detailed analysis co-created and produced with our partner Publicis Commerce.
Learn more about the digital shelf concept by clicking here.
Whitepaper: Omnichannel Pt.2: The tipping point has been reached. Omni is here to stay.
This whitepaper is the second of two studies, the first of which describes the evolution of ecommerce from a discrete channel into omnichannel.
watch our latEST webinar
Webinar recording: How to optimize your visibility on the digital shelf
Last year’s ecommerce boom transformed online activity worldwide and accelerated the trend towards omnichannel. Now, consumer behavior and the marketplace are changing at an amazing pace. A multitude of factors is creating great complexity for manufacturers and retailers.
