All manufacturers have differing levels of digitization, and capability needs vary accordingly. Necessary adaptations can range from an internal digital transformation to adopting a new operational model.
This analysis showcases how the category size change in hand sanitizing products brought on by Covid varied in different regions at Kroger.
Our days of promotion KPI tracks how many days your products are promoted at every single online store they’re sold at.
Going into the festive season, some categories are being promoted less.
There is a significant difference between location-based analytics and sample-based analytics. See how important the difference can be for your brand in this analysis.
For our fourth episode of Eretail talks, “The CPG omnishopper”, we were delighted to welcome Emmanuelle Orgogozo, Founder of 360º West.
In this episode, Emmanuelle shares insights into the increasing personalization in omnichannel and other topics.
What’s the best approach for assembling your assortment for CPG products? A consideration of retailer strategies, formats, channels, and challenger brand activity is necessary.
Consult our mini guide for insight into how to improve your assortment.
Our platform provides insight into entire categories, subcategories and segments. See category trends as they occur across regions, countries…
What role do challenger brands play in your strategy?
The pandemic has created ideal conditions for smaller brands to make gains.
Take a look at our analysis to see a precise example of the impact of these up-and-comers on a specific category.
Let us show you. Here’s an example of disparity in stock evolution at online stores within the same region.
Only an analysis of each SKU at each individual online store produces CPG data that is truly accurate.
For our fourth episode of Eretail talks, “The CPG omnishopper”, we were delighted to welcome Emmanuelle Orgogozo, Founder of 360º West.
In this episode, Emmanuelle shares insights into the increasing personalization in omnichannel and other topics.
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