Mastering digital shelf optimization for CPG success
This brief guide delves into the essence of digital shelf optimization, offering CPGs nuanced insights and strategies to improve product sales on retailer sites.
This brief guide delves into the essence of digital shelf optimization, offering CPGs nuanced insights and strategies to improve product sales on retailer sites.
Appearing among the top search results on a retailer’s website is crucial as it increases brand visibility and ensures that the brand stays at the top of the shopper’s mind.
This guide shows how the criteria for search results vary at different UK retailers for the cereal category.
Our latest feature, Content Advisor, employs artificial intelligence (AI) to automatically provide you with optimized suggestions for product titles and descriptions. Powered by ChatGPT, this advanced AI model generates compliant titles and descriptions based on predefined recommendations.
This guide is designed to unravel the mysteries surrounding the AMZ Buy Box, providing in-depth insights and practical strategies to assist you in clinching this coveted spot for your products. By doing so, you can amplify visibility and boost sales on one of the largest online retail platforms globally.
This comprehensive article explores the realm of retail media networks, investigating their definition, their influence on the retail industry, and the essential role strategic partnerships play for Consumer Packaged Goods (CPGs) within this ecosystem.
In this explainer, we address the complexities of measuring market share on AMZ, emphasizing the need for granularity due to its unique operational model and immense sales volume. We highlight two key methods for applying granularity in AMZ market share measurement.
In this explainer, you’ll discover the essential strategies for measuring market share for consumer packaged goods. See why legacy machine learning models are obsolete and the necessity of two ML model features: sufficient sophistication to handle AMZ’s algorithm and automated data management and categorization.
This webinar explores topics such as how the era of calculated spending will impact shopper purchasing decisions, how shoppers are prioritizing for healthier lives and much more.
In this article, we explore Walmart Connect’s recent adoption of brand keyword term targeting. This tactic enables brands to strategically appear in shopper searches for rival brands on Walmart sites. Learn how this feature can open up new opportunities for sales on Walmart’s platform.
This report contains insights about inflation trends in UK ecommerce between September 2023 and September 2022.
33 categories are analyzed at all the major retailers in the UK, including Asda.
This report contains insights about Inflation trends in US ecommerce between September 2023 and September 2022. 29 categories are analyzed at all the major retailers in the US, including Walmart. Variations in private label and branded products are also featured.
Ce rapport contient des données font par DIbyNielsenIQ sur l’inflation du ecommerce en France entre Septembre 2023 et Septembre 2022 y compris des analyses comparatives détaillées et des tendances en termes de prix.
This cheat sheet delves into the intricacies of UK retail, where we unravel the content capacity and specificities vital for thriving in this dynamic market.
In this brief article, we’ll delve into the potential of data granularity in the omnichannel space. We’ll explore how it can be used to unlock new opportunities for success.
Ce rapport contient des données font par DIbyNielsenIQ sur les différences de prix entre juin 2023 et juin 2022 y compris des analyses comparatives détaillées des tendances en termes de prix.
This report contains insights about price differences between June 2023 and June 2022. 29 categories are analyzed at all the major retailers in the US, including Walmart. Variations in private label and branded products are also featured.
This report contains insights about price differences between June 2023 and June 2022. 30 categories are analyzed at all the major retailers in the UK, including Asda. Variations in private label and branded products are also featured.
In this brief article, we’ll share valuable insights and strategies to help you harness the potential of your online product display page (PDP). So, let’s dive in and discover the secrets to mastering the digital shelf!
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