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Webinar Recording: How to create a successful omnichannel strategy
Last year’s ecommerce boom transformed online activity worldwide and accelerated the trend towards omnichannel. Now, consumer behavior and the marketplace are changing at an amazing pace. A multitude of factors is creating great complexity for manufacturers and retailers.
Webinar : De la stratégie ecommerce à l’exécution : activer efficacement ses leviers ?
INSCRIPTIONS OUVERTES
Comment tenir vos promesses stratégiques dans un monde ecommerce en pleine expansion?
Profitez d’une discussion entre Jeremy Hoy, eCommerce Managing Director chez Group M, Damien Lallié, Directeur Digital & eCommerce chez Panzani et Yacine Terki, Co-fondateur de Data Impact sur le sujet.
Keynote recording: L’impact du boom du ecommerce sur les organisations
Lors de l’événement en ligne « Journée Partage & Prospective » organisé par l’Institut du Commerce dans nos locaux parisiens, notre CEO, Yacine Terki, a fait une présentation sur le thème de l’impact du boom du eCommerce sur les organisations.
The digital shelf for CPG brands
Simply put, the digital shelf is the online equivalent of what you would find at eye level in a physical store. It includes how products are found, displayed and made available for inspection in an online store.
The online CPG market is growing and becoming omnichannel
As more and more consumers turn to the internet for a portion or all of their grocery shopping, online and offline have merged into the consumer-centric omnichannel market.
The online grocery market in Spain, Germany, Korea and Japan
As CPG ecommerce accelerates all over the world due to Covid, existing markets have influenced how individual countries adapt to the changing needs of consumers. The markets in the US, UK, France and China have all also evolved in their own way.
The digital shelf and hero images
If there is one element of the digital shelf that is truly essential, it’s the hero image. This is the part of the digital shelf that allows consumers to find what they’re looking for. Optimizing this image for discoverability is key. An image carousel is still necessary, but the hero image is particularly important as it functions as the part of the product description that allows shoppers to identify a product.
Availability monitoring on the digital shelf
In a sense, the digital shelf is the centerpiece of the ecommerce universe. It is the equivalent of the physical shelf in a grocery store.
Amazon’s digital shelf versus traditional retailers
When putting together a digital shelf strategy it’s important to consider what medium you’ll be using. Like all retailers, Amazon has its own search engine criteria, and differs in other ways from bricks and clicks retailers. As Amazon is expected to capture 50% of the ecommerce market in 2021, having a dedicated digital shelf strategy is important.
watch our latEST webinar
Keynote recording: L’impact du boom du ecommerce sur les organisations
Lors de l’événement en ligne « Journée Partage & Prospective » organisé par l’Institut du Commerce dans nos locaux parisiens, notre CEO, Yacine Terki, a fait une présentation sur le thème de l’impact du boom du eCommerce sur les organisations.
