Every brand knows that mastering ecommerce is essential to drive growth or even to survive.
For CPG manufacturers, the competition is fierce and the marketing complex with the online shopping experience being location-based.
This ebook contains three unique analyses which shed light on Amazon’s search algorithm, the relationship between product rating and search position, and the importance of search ranking in terms of click through rate.
The three use cases in this study demonstrate exactly how CPGs can monitor the product launches of their competitors, and how this can inform their own product development.
Too often CPGs spend a lot of time and money on data solutions that don’t work. This practical guide shows you how to approach this project with a reliable method that has been proven to provide reliable analytics manufacturers can actually use and profit from.
Cette étude contient un mélange de onze analyses et sondages fait par DIbyNIQ. Les réponses du sondage était recueilli parmi nos clients et les analyses fonctionnent comme preuve de leur constates. Ensemble, ces éléments créent un benchmark sur l’état de l’e-media en France aujourd’hui.
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Amazon devient un enjeu de plus en plus important pour les CPG et il présente des challenges différents des autres enseignes.
Toutes ces spécificités du modèle doivent être appréhendées et comprises afin d’identifier les leviers de performance prioritaires et les actions possibles.
Strong data analysis can benefit several teams. The insights it provides are relevant to ecomm managers, KAMs, revenue management, supply chain teams, category managers and the C suite.
This article discusses the challenges and opportunities of analytics.
Ecommerce is booming. As a result, it’s evolving fast.
Now that the basics are fixed, manufacturers need accurate visibility measurements and ways to take action to improve performance.
As mentioned in our previous article, 3P (third party or Seller) sales on Amazon grew 58% last year, however, Amazon offers no category-wide data on 3P activity.
Manufacturers that use Amazon are eager for this information so that they can know what their market share is, whether or not that share is growing, and how their competitors are performing.
Global circumstances have put pressure on mustard production this year.
Take a look at the results of our online category tracking in France.
An above average surge in inflation began to take hold throughout much of the world in the beginning of 2021. At the time of writing, the trend shows no signs of abating and prices are rising at the fastest pace since the 1980s.
The complex interdependence of supply chains that globalization has created makes them vulnerable to disruptions because they are so intricate and often span so many different regions. CPG manufacturers–as well as consumers–are experiencing the effects of those disruptions right now.
In this recording the participants discuss implementing the insights from data with brands and retailers to boost the online performance of multiple business drivers.
Topics covered:
-Merging data with actual logistics
-Finding the balance between private and national brands
-Lots more!
This study of crisps availability in France during the Champions League final offers four levels of analysis: across categories, across retailers, across manufacturers and across regions.
In this recording our experts examine online visibility from multiple perspectives, organic and paid levers as part of the shopper journey, and differences among markets.
You’ll learn about:
-Barilla’s online visibility journey and strategies
-Organic and paid levers in detail – including search, emedia and more!
This analysis reveals that prices in the beer category have increased through Q4 of 2021 and Q1 of 2022 in the UK, France, and US.
An above-average surge in inflation spread throughout much of the world in the beginning of 2021. Presently, the trend shows no signs of relenting and prices are now at a 40 year high, and rising faster than anytime since the Great Recession. CPG brands are no exception.
Digital shelf analytics are the suite of KPIs that CPGs use to track, measure, improve and predict their product’s digital commerce performance.
They usually exist in the form of a platform or an interface that a data analytics solution provider offers.
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