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This whitepaper is the first of two studies, describing the evolution of eCommerce from a discrete channel into omnichannel. This paper’s emphasis lies on the causal roots and effects of omnichannel on retailers.
This whitepaper is the first of two studies, describing the evolution of eCommerce from a discrete channel into omnichannel. This paper’s emphasis lies on the causal roots and effects of omnichannel on retailers.
This week, we looked into the contrast between ratings of products, using an example from Target (US). This infographic illustrates important disparities between ratings in the cheese and shampoo categories. It indicates that consumers were more likely to leave a rating for a beauty care product than a food product like cheese, as well as leave an overall higher rating for shampoo products.
The e-commerce boom and the development of the offer accelerate investments in E-retail media across the FMCG market, especially since the Covid-19 crisis.
E-retail Media represents an important performance lever but can become costly in terms of investment and time. To better understand the subject, we receive Pierre Jackson, the Head of European eCommerce Shopper Strategy and Insights at Pepsi Co, Ben Taylor, the EMEA Head of Omni-channel Commerce at Publicis, and Salim Bachatene, the Vice President of Sales at Data Impact to share their visions and experience with the subject.
Le boom du e-commerce notamment depuis le Covid-19 et le développement de l’offre poussent beaucoup d’acteurs à investir sur le E-retail media…
This week, we’re zooming in on the online beer category across countries. The craft beer segment has the largest online assortment in the Netherlands & Belgium. In the UK, different segments seem to be stronger.
This week, we looked into the difference between the search results of the “laundry” keyword and the laundry taxonomy results at Walmart…
This week, we decided to focus on a search-based analysis using an example from the UK. The sheet below portrays important disparities between different online stores of Sainsbury’s in the ice cream category.
This whitepaper is the first of two studies, describing the evolution of eCommerce from a discrete channel into omnichannel. This paper’s emphasis lies on the causal roots and effects of omnichannel on retailers.
To continue our analysis of the online assortment in the UK, we analyzed 125 online stores of Sainsbury’s. This sheet portrays the evolution of the size of the online beer assortment, …
This week, we zoomed in on the sun protection category at Intermarché Drive, FR. The online assortment in the sun protection category …
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Join a new webinar presented together with My Digital Shelf and AB InBev on the following: How to become a top brand on UK grocery retailer web searches & the influence of COVID-19 on out of stock.
