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analysis sheet cheese and shampoo ratings at Target

Weekly Analysis: USA online rating at Target

This week, we looked into the contrast between ratings of products, using an example from Target (US). This infographic illustrates important disparities between ratings in the cheese and shampoo categories. It indicates that consumers were more likely to leave a rating for a beauty care product than a food product like cheese, as well as leave an overall higher rating for shampoo products.

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Webinar-PepsiCo-Publicis Commerce-Data Impact-E-retail-performance-Omnichannel

Webinar: E-Retail Media: How can it boost your brand’s performance?

The e-commerce boom and the development of the offer accelerate investments in E-retail media across the FMCG market, especially since the Covid-19 crisis.
E-retail Media represents an important performance lever but can become costly in terms of investment and time. To better understand the subject, we receive Pierre Jackson, the Head of European eCommerce Shopper Strategy and Insights at Pepsi Co, Ben Taylor, the EMEA Head of Omni-channel Commerce at Publicis, and Salim Bachatene, the Vice President of Sales at Data Impact to share their visions and experience with the subject.

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