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This whitepaper is the first of two studies, describing the evolution of eCommerce from a discrete channel into omnichannel. This paper’s emphasis lies on the causal roots and effects of omnichannel on retailers.
This whitepaper is the first of two studies, describing the evolution of eCommerce from a discrete channel into omnichannel. This paper’s emphasis lies on the causal roots and effects of omnichannel on retailers.
To continue our UK #Halloween series, this time we focused on banners. Over the last 3 weeks, the number of activation days has multiplied by 22…
To continue our UK #Halloween series, this time we focused on banners. Over the last 3 weeks, the number of activation days has multiplied by 22…
Halloween is around the corner and UK retailers are ready! The chocolate & candy categories have grown by +60,6 products…
After analyzing 321 different online stores of Tesco UK, we observed a decrease in the online assortment of the chocolate category…
Nous avons invité Erwan Le Bellegui de LABEYRIE FINE FOODS et Emmanuelle Orgogozo de 360°West pour notre prochain webinar qui aura pour but de répondre à cette question…
Today, we have a little report for you on the Back to School period at Asda, UK.
Asda experienced an increase in the number of activated banners, focusing on the products related to kids. We observe a peak in Week 37 compared to Tesco and Sainsbury’s. The online categories with the highest share of voice were…
The e-commerce boom and the development of the offer accelerate investments in E-retail media across the FMCG market, especially since the Covid-19 crisis.
For this week’s analysis, the e-retail media caught our attention with an explosion in the number of banners. This analysis shows a generalized peak in media activations at Auchan Drive, Carrefour Drive, Chronodrive, and Leclerc Drive in France….
This week, we looked into the contrast between ratings of products, using an example from Target (US). This infographic illustrates important disparities between ratings in the cheese and shampoo categories…
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The e-commerce boom and the development of the offer accelerate investments in E-retail media across the FMCG market, especially since the Covid-19 crisis.
