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Weekly Analysis: UK banner analysis at ASDA

Weekly Analysis: UK banner analysis at ASDA

Today, we have a little report for you on the Back to School period at Asda, UK.
Asda experienced an increase in the number of activated banners, focusing on the products related to kids. We observe a peak in Week 37 compared to Tesco and Sainsbury’s. The online categories with the highest share of voice were…

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