For this special occasion, we received Karen Lu Satterlie, eCommerce Manager at Henkel (US) who presented alongside Lakshmi Sundararajan, Client Partner at Data Impact.
Did you know that there are 2x more haircare products available online at Walmart than Kroger?
Or that there are clear differences between Target models?
Find out all the details!
Did you know that there was a -4% decrease in the average number of products in the online hair category between P1 and P8 2020?
Or that the number of products varies dramatically between stores?
Find out all the details!
Focus on banners at Asda, UK: The number of banner days in the online household category strongly fluctuated between weeks 37 and 43 with “fabric care” leading Share of Voice.
#SOV #banners #eretailmedia
What is the impact on the internal organization? What are the KPIs to measure? What new skills & tools are needed? Watch the video.
What is the impact on the internal organization? What are the KPIs to measure? What new skills & tools are needed? Watch the video.
The increases in the Halloween-specific products has affected the product ranking results for the “chocolate” generic keyword at Walmart, check it out !!
To continue our UK #Halloween series, this time we focused on banners. Over the last 3 weeks, the number of activation days has multiplied by 22…
Halloween is around the corner and UK retailers are ready! The chocolate & candy categories have grown by +60,6 products…
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The e-commerce boom and the development of the offer accelerate investments in E-retail media across the FMCG market, especially since the Covid-19 crisis.
