An above average surge in inflation began to take hold throughout much of the world in the beginning of 2021. At the time of writing, the trend shows no signs of abating and prices are rising at the fastest pace since the 1980s.
As in many other countries in the world, the rapid expansion of quick commerce is having an impact on the omnichannel grocery sector. What does this mean for retailers and CPGs? How can CPGs benefit from this shift. Our in-depth whitepaper answers these questions and many more. It includes several exclusive analyses.
Getting the most our of your online media activations requires some planning and discussion with retailers and supply chain teams. These analyses shed light on how to maximize ROAS.
How a product performs in search is directly correlated to conversion rates.
That’s why measuring the search KPIs comprehensively, and not just from a sample of stores, is critical.
The relationship between granularity and out of stock rates is explored in this ebook, the second of two parts.
Only accurate and granular OOS data is actionable because it gives complete visibility on actual performance by store, which can help identify opportunities, localize issues and address gaps in availability.
All manufacturers have differing levels of digitization, and capability needs vary accordingly. Necessary adaptations can range from an internal digital transformation to adopting a new operational model.
What should you take into account when assembling an assortment?
There are particular considerations that should always be top of mind when choosing an assortment. Our ebook, “3 factors to consider for CPG omnichannel assortment” will give you insight into what they are and how to make them work for you.
What’s the best approach for assembling your assortment for CPG products? A consideration of retailer strategies, formats, channels, and challenger brand activity is necessary.
Consult our mini guide for insight into how to improve your assortment.
As the merging of off and online shopping continues, brands and manufacturers are undergoing significant digital transformation.
This process can be a challenge and CPGs need to move quickly. Learn about the challenges for brands in this ebook.
The adoption of online grocery shopping came a little later than some other industries, but it is following an established path.
What does that path look like? And what will it mean for brick and mortar? And what trends can we expect for ecommerce?
Emedia is attracting a lot of attention at the moment, and for good reason. The changes occurring to online advertising are significant and will have real impact for both manufacturers and retailers. Read our ebook for the truth about three of the most common myths circulating today.
Optimizing your visibility online is fundamental for CPGs.
Download our detailed ebook co-created and produced with our partner Publicis Commerce.
Learn more about the digital shelf by clicking here.
This whitepaper is the second of two studies, the first of which describes the evolution of ecommerce from a discrete channel into omnichannel.
Optimiser sa visibilité en eretail, un pilier fondamental.
Téléchargez notre analyse détaillée co-réalisée et produite avec notre partenaire Publicis Commerce.
Apprenez en plus sur le concept de linéaire digital en cliquant ici.
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