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Weekly analysis
Focus on banners at Asda, UK: The number of banner days in the online household category strongly fluctuated between weeks 37 and 43 with "fabric care" leading Share of Voice. #SOV #banners #eretailmedia
The increases in the Halloween-specific products has affected the product ranking results for the “chocolate” generic keyword at Walmart, check it out !!
To continue our UK #Halloween series, this time we focused on banners. Over the last 3 weeks, the number of activation days has multiplied by 22...
Halloween is around the corner and UK retailers are ready! The chocolate & candy categories have grown by +60,6 products...
After analyzing 321 different online stores of Tesco UK, we observed a decrease in the online assortment of the chocolate category...
Today, we have a little report for you on the Back to School period at Asda, UK. Asda experienced an increase in the number of activated banners, focusing on the products related to kids. We observe a peak in Week 37 compared to Tesco and Sainsbury's. The online categories with the highest share of voice...
For this week's analysis, the e-retail media caught our attention with an explosion in the number of banners. This analysis shows a generalized peak in media activations at Auchan Drive, Carrefour Drive, Chronodrive, and Leclerc Drive in France....
This week, we looked into the contrast between ratings of products, using an example from Target (US). This infographic illustrates important disparities between ratings in the cheese and shampoo categories...
This week, we're zooming in on the online beer category across countries. The craft beer segment has the largest online assortment in the Netherlands & Belgium. In the UK, different segments seem to be stronger.
This week, we looked into the difference between the search results of the "laundry" keyword and the laundry taxonomy results at Walmart...
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