Digital shelf analytics are the suite of KPIs that CPGs use to track, measure, improve and predict their product’s digital commerce performance.
They usually exist in the form of a platform or an interface that a data analytics solution provider offers.
Key elements to review for digital shelf optimization. Strong digital commerce requires updating and upgrading the core digital shelf KPIs.
The digital shelf is the online environment a product appears in. It’s the online counterpart to a shelf in a physical store.
As consumers seek out information, they’re increasingly consulting ratings and reviews. Is it the new category management?
The digital shelf includes how products are found, displayed and made available for inspection in an online CPG store…
The hero image is an essential part of the digital shelf. It’s what allows consumers to find what they need they’re shopping online.
The recent boom in ecommerce caught many manufacturers unprepared, a common frustration for shopper’s need for product availability.
It’s essential to optimize your visibility for the digital shelf. Here are a few important points that will improve findability.
When choosing a digital shelf strategy it’s important to consider the channel. Like all retailers, Amazon has its own search engine criteria.
To win on the digital shelf you need to track key KPIs like out of stock rates, search ranking, ratings and reviews and more.
In a sense, the digital shelf is the centerpiece of the ecommerce universe. It is the equivalent of the physical shelf in a grocery store.
There are several ways to succeed in digital shelf analytics. We look at four interconnected elements that ensure fluid ecommerce outcome.
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