Every brand knows that mastering ecommerce is essential to drive growth or even to survive.
For CPG manufacturers, the competition is fierce and the marketing complex with the online shopping experience being location-based.
The three use cases in this study demonstrate exactly how CPGs can monitor the product launches of their competitors, and how this can inform their own product development.
Too often CPGs spend a lot of time and money on data solutions that don’t work. This practical guide shows you how to approach this project with a reliable method that has been proven to provide reliable analytics manufacturers can actually use and profit from.
Cette étude contient un mélange de onze analyses et sondages fait par DIbyNIQ. Les réponses du sondage était recueilli parmi nos clients et les analyses fonctionnent comme preuve de leur constates. Ensemble, ces éléments créent un benchmark sur l’état de l’e-media en France aujourd’hui.
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Amazon devient un enjeu de plus en plus important pour les CPG et il présente des challenges différents des autres enseignes.
Toutes ces spécificités du modèle doivent être appréhendées et comprises afin d’identifier les leviers de performance prioritaires et les actions possibles.
Ecommerce is booming. As a result, it’s evolving fast.
Now that the basics are fixed, manufacturers need accurate visibility measurements and ways to take action to improve performance.
Digital shelf analytics are the suite of KPIs that CPGs use to track, measure, improve and predict their product’s digital commerce performance.
They usually exist in the form of a platform or an interface that a data analytics solution provider offers.
Key elements to review for digital shelf optimization. Strong digital commerce requires updating and upgrading the core digital shelf KPIs.
The digital shelf is the online environment a product appears in. It’s the online counterpart to a shelf in a physical store.
As consumers seek out information, they’re increasingly consulting ratings and reviews. Is it the new category management?
The digital shelf includes how products are found, displayed and made available for inspection in an online CPG store…
The hero image is an essential part of the digital shelf. It’s what allows consumers to find what they need they’re shopping online.
The recent boom in ecommerce caught many manufacturers unprepared, a common frustration for shopper’s need for product availability.
It’s essential to optimize your visibility for the digital shelf. Here are a few important points that will improve findability.
When choosing a digital shelf strategy it’s important to consider the channel. Like all retailers, Amazon has its own search engine criteria.
To win on the digital shelf you need to track key KPIs like out of stock rates, search ranking, ratings and reviews and more.
In a sense, the digital shelf is the centerpiece of the ecommerce universe. It is the equivalent of the physical shelf in a grocery store.
There are several ways to succeed in digital shelf analytics. We look at four interconnected elements that ensure fluid ecommerce outcome.
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